PR agency Rantau launches new purpose-driven division called Zero

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Public relations agency, Rantau has launched a new division aiming to shift its focus towards purpose-driven communications with a new division. Called Zero, the agency said that this is a strategic move to facilitate more tangible impacts and meaningful change for clients. Backed by Rantau+’s 31 years of experience, Zero looks at an integrated approach that connects four key components – strategy, stakeholder engagement, communications, and integrated reporting - providing a holistic solution for companies on a sustainability pathway.

Don't miss: IPG’s Golin launches AI incubator SPARK to move towards creative intelligence

To drive this transformative journey, Rantau said that it has assembled a leadership team comprising industry experts with a combined experience of over 200 years. “We work with global change agents across these key areas to amplify a company’s purpose and create maximum impact. By integrating creativity, experience and outreach together with subject matter expertise, we will purpose fit each client with the right strategy and authentic programmes across multiple platforms,” said chief sustainability consultant, Janitha Sukumaran, who co-founded Rantau in 1992.

CEO Gogulan Dorairajoo, who heads the 20-strong team, added, “At Zero, we do not just aim for sustainable change, we aim for meaningful change by creating a paradigm shift in how we approach and communicate sustainability. In a world of one-off and standalone sustainability initiatives, we want to be purpose disruptors by creating authentic conversations with organisations who truly believe they can make a difference with the communities they touch and for the Earth, while strengthening its reputation and performance.”

Earlier this year, Golin unveiled its new artificial intelligence (AI) incubator SPARK, a model designed to diversify ideation, elevate storytelling and mobilise content delivery for the agency across APAC. Initiated by Golin’s creative intelligence unit in Singapore, SPARK explores artificial intelligence platforms including ChatGPT, Midjourney, Dall.E as a starting point for strategic planning and creative ideation.

The creative intelligence unit is comprised of data storytellers and creative technologists across Hong Kong, Shanghai, Singapore and Taipei that works closely with client teams and integrated media teams. The launch of SPARK follows the unit’s development and rollout of executive impact matrix, a data-driven solution to analyse the business impact that executive thought leadership delivers.

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