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Porsche SG goes down the immersive pop up route with Guoco Tower store

Porsche SG goes down the immersive pop up route with Guoco Tower store

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Porsche Singapore has launched its new Porsche NOW pop-up at Guoco Tower alongside an exciting experimental space at Mandala Club.

The new pop-up and exhibition are part of the company’s promise to continue providing customer-centric brand experiences for Porsche customers and fans in Singapore. This comes as the brand explores new retail formats to try and creates more diverse brand experiences, according to a spokesperson. Customers and fans of the German sports car brand can find out more about the cars over coffee and consultation at the Guoco Tower store.

For a more immersive experience with the brand, fans can visit the temporary experiential brand space on the ground floor of Mandala Club. The publicly-accessible exhibition, Curvistan, is themed periodically by curator Stefan Bogner of Curves Magazine fame to celebrate Soulful Driving – the joy of the journey rather than the destination.

The first theme guests can expect is “Legends” – a celebration of the most iconic race cars from the storied history of Porsche in motorsport. In conjunction with the theme, the centrepiece of the exhibition is a legendary Porsche 550 Spyder – the actual Carrera Panamericana-winning car piloted by Hans Herrmann in 1954, shown for the first time in Singapore. Around the space, a collection of visuals from the Porsche Museum Archive have been hung on the walls right above a selection of eight vintage watches from brand partner TAG Heuer.

"Porsche and Mandala Club share similar values of creating unique experiences and providing a conducive space for community gathering. By tapping into this creative partnership, we hope to showcase the rich and vibrant culture behind the brand to the tribes at Mandala Club, while also becoming part of their highly-curated tapestry of events and experiences," said the spokesperson from Porsche. She added that Singapore is a regional lighthouse for Porsche because of its openness to innovation, its digitally-immersed and diverse populace, and its affinity with entrepreneurism.

She added that Porsche views the ASEAN region as an important one and has already launched several important projects such as local assembly in Malaysia and a high-performance charging network across Singapore, Malaysia and Thailand in partnership with Shell Recharge.

The collaboration between Porsche Singapore and Mandala Club comes on the heels of its last collaboration that took place just last month. The two brands collaborated to expand the experiential retail landscapes for both entities, creating a new space in the exclusive private members’ club for special Porsche-themed activations. With this new experiential space, Porsche Singapore aims to give customers and fans more ways to immerse themselves in the brand.


Related articles: 

Porsche and Mandala Club partner to ignite immersive experiences
Porsche switches gears to relaunch experience platform
Porsche Singapore names new general manager
Porsche Asia Pacific names new head of PR and communications
Porsche veers towards younger SEA consumers, aims to be more accessible with new studio

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