POND'S launches AI-powered chatbot to offer 'intuitive and fun' skin diagnoses

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Beauty brand POND'S has launched a AI-powered skin diagnostic chatbot to offer consumers advanced skin diagnoses through an intuitive and fun chat. It is available in Indonesia via messaging app, LINE, and Argentina, Columbia, United Arab Emirates and South Africa via Facebook Messenger.

The skin advisor live bot named "SAL" uses a combination of advanced AI and skin diagnosis technologies to help consumers combat skincare concerns across four main areas – uneven skin tone, spots, pimples and wrinkles. Consumers who upload a selfie and complete a short quiz on SAL will receive their customised diagnosis and product recommendations in under a minute.

"We recognise how confusing and overwhelming it can be for anyone to pick the right skincare products when there are so many choices. We want to use technology to solve this problem, by helping consumers gain a deeper understanding of their skin type and matching them with the most effective products," said Rohit Bhasin, global brand vice president, POND’S, Unilever.

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SAL leverages Google's neuro-linguistic programming and BrighTex BioPhotonics’s DeepTag skin diagnosis technology. DeepTag and clinical research data from The POND’S Institute will be utilised to deliver skin diagnoses of accuracy and of a higher consistency match rate compared to dermatologists, according to a press release.

"SAL is a game-changer when it comes to skin diagnoses and our product recommendation tool is backed by years of consumer research and product trials. The POND'S Institute will continue to explore innovative ways to help consumers improve their skin health,” added Judy Mao, research and development director for POND’S global design.

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