Pizza Hut wants to find the 'longest family' in Malaysia

Pizza Hut Malaysia has released a Raya campaign with Mediabrands Content Studio (MBCS) to spark interest for the brand’s one metre pizza, the "Looooooooongest Party Box" by asking families to submit their longest and biggest Raya family picture to win a Kenduri Raya worth RM35,000.

To create further awareness for the #LongestPortretRaya social media contest, guerilla activations with iMedia Asia also launched at various Ramadan bazaars, with opportunities to win cash vouchers through photo posts. On-ground crew were spotted wearing sandwich boards to spell out the ‘Loooooongest’, to generate interest for the one-metre-long Pizza Hut pizza – The Looooooooong Party Box.

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Emily Chong, chief marketing officer of Pizza Hut Malaysia said, “For this year’s Aidilfitri, Pizza Hut wanted to celebrate Malaysians’ longest family by way of a Kenduri Raya and showcase the best pizza deal in town for large families and gatherings – our Looooooooong Party Box. We had so many great entries with each family showing us their Raya vibes in a truly fun and authentic way."

Chong added, "Thanks to all the families who entered, and especially to our big winners all the way from Ayer Itam, Johor, for opening your home with Pizza Hut for a truly memorable kenduri. We wish you all a Selamat Hari Raya Aidilfitri.”

Ng Bee Nee, creative director of MBCS said the campaign is a nod to the strong extended family ties found in Malay culture. "It is not surprising to see large family groups that extend over four or more generations in a single gathering, and oftentimes, people don’t realise how big the families really are. We wanted to acknowledge this culture of togetherness and family spirit, and what better way than through pizza," Ng said. 

A+M has reached out for more information. 

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