Pizza Hut Malaysia picks media agency

Pizza Hut Malaysia has appointed Mindshare Malaysia as its media agency.Pizza Hut Malaysia is rapidly expanding in the retail food industry in the market and appointed Mindshare Malaysia with the assignment scope of covering the full suite of media services. This includes planning and buying paid media. The agency will also be managing Pizza Hut’s social media assets as well as business and consumer data analytics.Mindshare Malaysia won the account following a pitch with three other agencies in January 2015. The appointment is effective June 2015 onwards.Newly appointed MD of Mindshare Malaysia Varun Channa said:“We are delighted to be given stewardship of this iconic brand. It is one of the most exciting brands in the marketplace and our team thoroughly enjoyed working on this pitch. We will use our Adaptive Marketing approach OTF and proprietary tools to deliver Pizza Hut’s business goals in these challenging market conditions.”Pizza Hut also works with Mindshare in the Singapore market.