Pizza Hut ID celebrates 40 with 80s themed dining experience and new menu item

Pizza Hut Indonesia is celebrating its 40th anniversary with special cheese menus and promotions, as well as inviting residents of Jabokdetabek to partake in an 80s themed dining experience.

The first Pizza Hut ID outlet opened in 1984 at the Djakarta Theatre building. Since then, the pizza company has grown to across 600 restaurants in 36 provinces, its growth credited to customising its products to the preferences of Indonesian customers.

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For its 40th anniversary, the fast food chain unveiled “cheese overflow”, a popular pizza and pasta dish that features abundant cheese that spills over and is enhanced with a touch of a fire torch. This special menu is offered at all Pizza Hut restaurants, Pizza Hut Delivery (PHD), and Pizza Hut Ristorante outlets.

"Pizza Hut Indonesia continues to listen to customers' wishes, and cheese is one of the favorites among the Indonesian people," said Boy Lukito, chief executive officer of PT Sarimelati Kencana Tbk (PZZA).

Moreover, Pizza Hut Indonesia is also inviting residents from the Jabodetabek area to join in the #LuberkanKebersamaan event, a special event that will take place at Pizza Hut Ristorante Menara Cakrawala Jakarta. There, restaurant staff will be dressed in uniforms inspired by the 80s concept, reminiscent of the first Pizza Hut Indonesia restaurant.

A myriad of special promotions are also offered in conjunction with its anniversary. These include special prices of the pan regular cheese overflow pizza, duo promos for two personal pizza pans, and other various menu promos.

Indonesian digital artists Komik Faktap joined in the anniversary celebration with comic designs on pizza boxes that depict memorable moments shared with customers. QR codes on the pizza boxes can be scanned to reval even more digital comics, where customers are depicted interacting with pizza in different contexts, such as while doing music or playing with friends.

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