Petronas drums up excitement for MY MotorGP in new film

Petronas has unveiled a new #SPEEDPHORIA campaign to drum up excitement for the upcoming Petronas Grand Prix Malaysia 2024 taking place this November. 

The campaign unveiled a one-minute short, highlighting elements such as speed and high-octane action. The retro-styled animated short starts with three motor racers competing on the Sepang track. 

As they tackle curves on the track and attempt to overtake one another, the short zooms in on the racer's outfits and helmets, unveiling the various sponsors. Some of the sponsors featured include Lenovo, Shell, Daiko, Ducati, Monster Energy, Redbull and Suomy amongst others. 

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The short then brings audiences back to the track and focuses on various parts of the motorbikes such as the gear and the clutch. 

A voiceover can be heard saying "Get ready for the Petronas Grand Prix of Malaysia 2024. Rev up your pulse for an exhilarating ride. Accelerate to victory for #SPEEDPHORIA". 

The short is available on Petronas' YouTube as well as Instagram account. On Instagram, the caption accompanying the short reads "Get ready as thrilling and action-packed moments kick off with the roar of powerful engines and world-class racers! Only the strongest will claim victory. Don’t miss the Petronas Grand Prix of Malaysia 2024 at Petronas Sepang International Circuit this November." 

A+M understand that the short was created in collaboration with Dentsu Malaysia. A+M has reached out to Dentsu and Petronas. 

#SPEEDPHORIA comes after Petronas unveiled a heartfelt campaign for World Skyscraper Day in Malaysia earlier in September. The campaign brought together Malaysia's architectural giants, sparking joy and conversation among thousands of followers, and reaffirms PETRONAS Twin Towers’ position as both a leader and a cultural icon, according to a statement seen by A+M. 

In a series of social media posts, the Twin Towers sent wishes to the KL Tower, Exchange 106 and Merdeka 118. In its message to the KL Tower, the Twin Towers said it is "still one of the tallest in the city" and how it has kept an "eye on us all these years as the eldest". 

 "As one of the most iconic landmarks in Malaysia, we are proud to have been part of this unique celebration of World Skyscraper Day," said Ismaliza Ismail, acting director of PETRONAS Twin Towers Visit Experience team back in September. 

"Our skyline is a symbol of progress, innovation, and unity, and through this campaign, we were able to engage with our fellow architectural giants in a fun and meaningful way. It’s a reminder that, no matter how high we rise, we continue to be part of something larger — a shared skyline that inspires people across the globe," added Ismaliza.  The social campaign was created in collaboration with Fishermen Integrated.

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