Personal care brand Godrej reappoints Havas Group's Arena Media


Household and personal care company Godrej has reappointed Havas Group Indonesia's Arena Media for two years, effective immediately, following a pitch held in March this year. The agency will continue to handle the offline media planning and buying for Godrej’s portfolio of brands such as Stella, HIT, Mitu, NYU, Cap Gajah, Klinpak, and Shikada among others. Godrej's flagship brands are household insecticides HIT, air fresheners Stella and baby tissues and baby care Mitu.

President director of Godrej Indonesia, Akhil Chandra, said the team's solid category knowledge, compelling strategic media planning to tackle some of its key brand challenges, combined with an enthusiastic and experienced agency team were the deciding factors behind the reappointment. "We look forward to our renewed partnership," he added

Meanwhile, Havas Media Group's GM Tizzy Zoelfikar said it will continue to leverage its value proposition of creating meaningful brands and strengthen Godrej’s perception and positioning in the market. "We are honoured with the opportunity of continuing to work with the brand and delivering effective business outcomes,” Zoelfikar added.

Likewise, Vishnu Mohan, chairman and CEO India and Southeast Asia, Havas Group said trust and collaboration are at the core of the agency's relationship with Godrej. "We are incredibly excited to continue the momentum. We are looking forward to drive Godrej’s business objectives and reinforce its positioning in the local market," he added.

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