PepsiCo, Hasbro and Mr. DIY name The Shout Group as advertising partner

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Malaysia’s The Shout Group has revealed that it has secured 15 wins this year, including the likes of PepsiCo, Tropicana, Wonda Coffee and Mr. DIY.

Headlining the group’s roster of new clients is leading beverage manufacturer Etika, with FCB SHOUT assuming creative responsibilities for three of their aforementioned key brands. Etika’s VP of marketing, Amy Gan said that she firmly believes in FCB SHOUT’s creativity and strategy. “What sets them apart from others is their unwavering commitment to finding solutions even amidst the most challenging circumstances. They excel in collaborating, making every project a true partnership. The respect they show for our opinions and their determination to go the extra mile speaks volumes about their dedication,” she added.

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Other new clients joining FCB SHOUT’s roster this year feature high-profile Malaysian brands such as Mr. DIY – the homegrown retail chain and renowned property developer EcoWorld. They have both assigned the agency several major developments and festive campaigns to handle.

The Shout Group stated that it has also bolstered its financial services portfolio with Sun Life Malaysia, awarding a key project to FCB SHOUT and AIG Malaysia selecting the group’s boutique creative consultancy, IGNITE for creative work. In addition, FCB SHOUT has seen former clients Mi Sedaap and GLAD returning to the fold.

Beyond its home turf, The Shout Group has also been working to strengthen its cross-border capabilities with clients such as game maker Hasbro selecting it to develop multiple campaigns for Asia-Pacific, P&G’s Febreze for a key assignment for Malaysia and Singapore. It also has additional market remits from existing clients McCain and premium baby care brand Offspring.

Syahriza Badron, general manager of FCB SHOUT, said, “We've fortified our creative and brand management team, empowering us to redouble our dedication to seizing new business opportunities. This commitment to growth has been the driving force behind our remarkable series of achievements.”

She went on to add that the team is also strategically geared towards expanding its client portfolio across all industries. “Our aim is to enhance our team's skills by exposing them to various sectors. This approach not only broadens our expertise but also strengthens our ability to thrive across diverse industries,” she added.

“Our successes mean that The Shout Group is on track once again to achieve another record year-end finish. We’re now laying the foundations for 2024 with key people ready to take on more well-earned responsibilities and our new talents fired up and ready to go," said Shaun Tay, the co-owner and CEO of The Shout Group.

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