Pekat MY hands PR and social media remit to DNA Creative Communications

Pekat Malaysia, a solar PV supplier, has handed its PR and social media remit to boutique agency DNA Creative Communications. The retainer, which is slated for 12 months, commenced this month.  

With DNACC’s contribution, the company aims to highlight its engineering prowess, entrepreneurial acumen, and innovative solutions, while fulfilling societal aspirations.

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With industry experience spanning two decades, Pekat Group delivers services encompassing the design, supply, distribution, and installation of cutting-edge technology for both commercial and residential applications. The company's expertise also extends beyond solar PV systems and includes a comprehensive approach to electrical safety and energy solutions, according to a statement by the agency. 

The CEO of Pekat Group, Tai Yee Chee, stated that the group has garnered an outstanding reputation for its expertise and unwavering commitment to delivering exceptional solutions within our industry, in our goal towards building a brighter and more sustainable future. “We are thrilled to partner with DNACC to further enhance our marketing endeavors and strengthen our market position. Together, we strive to create impactful communication that showcases our innovative solutions and reinforces our preeminent status," Tai explained.

The release to the press went on to state that DNACC has devised a strategic plan to amplify Pekat Group’s presence, heighten brand awareness, and position the company as the go-to provider of solutions in the industry. The objectives of this collaboration include enhancing Pekat’s reputation as an industry expert, educating the public about its service offerings, increasing digital presence to facilitate improved communication with the target audience as well as fostering brand affinity and sustenance.

"We are thrilled to enter into a partnership with Pekat Group and contribute to their continued success in the industry," said Daniel Wong, business director of DNACC. "Through strategic storytelling and impactful communication, our goal is to enlighten and educate the public on Pekat’s offerings, enhance brand perception, and fortify their position as an industry leader,” he added.

Earlier this year, Twinings Malaysia has picked DNACC as its local creative and social media agency. This comes as Twinings looks to further expand in the Malaysian market in the near future. The 14-month retainer, which began in July 2023, entrusted DNA Creative Communications with creating captivating designs for Twinings' marketing communications locally, including but not limited to its website, point-of-sale materials (POSM), packaging and more.  

Additionally, DNA Creative Communications is responsible for strategising and managing the brand’s social media presence on Facebook and Instagram, delivering exciting and engaging content.

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