PayMe and TaoBao HK join hands to enhance online shopping experience

HSBC’s eWallet PayMe has formed a partnership with Taobao Tmall China Hong Kong under Alibaba. Consumers can use PayMe as a payment method when shopping on the Taobao Hong Kong site.

This partnership comes as PayMe found that its online transactions increased by 54% in both value and volume in the first half of 2023 as compared to the previous year. The categories PayMe users most frequently purchase in online consumption include food from fast-food chains, electronic products and toys.

To celebrate the collaboration, customers of Taobao HK can enjoy a discount offer when using PayMe as a payment method from now until 30 September. As part of the promotion, PayMeow, the mascot of PayMe will become an intern at Taobao HK to experience the work and share its experience on Taobao HK's social media platform.

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Brad Jones (pictured second left), CEO of PayMe, said, “As one of the most popular eWallets in Hong Kong, PayMe is honoured to cooperate with Taobao Hong Kong to jointly promote the Hong Kong consumer market and expand PayMe’s merchant network to include small and medium-sized enterprises, and even chain brands. Combining the spending power of PayMe's customer base and the cross-border eCommerce advantages of the Taobao HK site, the two brands will offer more choices of online shopping product sto PayMe users to meet their diverse needs.”

Chan Chi Kin (pictured centred), head of HK and Macau at Tmall, said: “Taobao Hong Kong has been committed to improving services for Hong Kong consumers. We also understand that diversified payment methods are an important part of improving the shopping experience. We are pleased to cooperate with PayMe to offer consumers more convenient and secure payment options for them when shopping online.”

MARKETING-INTRACTIVE has reached out to PayMe for more information.

Back in March, PayMe lowered the age threshold for users to 12 years old, allowing parents to understand their children's digital spending while also supporting nearly 600,000 local teenagers as they take their first step in financial education and management. The lowering of the user age threshold from 16 to 12 aimed to allow parents to make good use of PayMe's various functions, send pocket money to their children anytime and anywhere, and understand their children’s spending through transaction and transfer history. 

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