You can now play and engage with the Paris 2024 Olympic and Paralympic games on Roblox

The U.S. Olympic & Paralympic Committee (USOPC) and NBCUniversal have partnered up to invite ​supporters ​of Team USA to come together in a​n immersive​ world​ that it has built on Roblox​.

These first-ever custom experiences on Roblox promise users an opportunity to watch the Olympic and Paralympic Games highlights, as well as opportunities to engage with Team USA athlete characters on the platform.

Don't miss: IKEA just opened a new store on Roblox and yes, it's hiring

Titled “The Team USA Ultimate Obby”, the experience features 20 athletes, video highlights of competitions, and special digital items ​with athletes sharing in on their sales’ proceeds.

"As a big fan of Roblox, I think it's really cool to see Team USA on this platform,” said Minna Stess, Olympic games Paris 2024 Team USA skateboarding athlete. “I've been playing on Roblox for years but never thought I would one day see my own ​​avatar in an experience ​along​ with so many other Olympic and Paralympic athletes, so that is also exciting."  

The experience went live on Roblox on July 22. It featured virtual attractions such as Game Mountain, a virtual obstacle course featuring multiple sports-themed areas.

Fans can also catch the latest Olympic and Paralympic highlights at the Xfinity Watch Party or go-on-air with their own NBC Olympics or Paralympics, welcomed by NBCUniversal host Mike Tirico.

Other features of the immersive world include, but are not limited to, a “Vibe House” for fans to engage in activities, non-playable characters of 20 Team USA athletes, a digital Team USA shop stocked with Ralph Lauren gear and a countdown to the Paris 2024 Opening Ceremony.

“We are very excited to extend, in partnership with the USOPC, the opportunity to watch and engage with the Olympics and Paralympics into a Virtual Universe for the first time,” said Gary Zenkel, president, NBC Olympics.

“Roblox is today’s most dynamic platform to deliver this experience to a young American audience hungry to connect to the Paris Olympics in ways they love to interact with big events. From the ultimate Olympic Obby, to Tirico welcoming aspiring broadcasters, to watching the best moments from the Games with your friends, to shopping at the Team USA store and interacting with Olympians and Paralympians in Paris,” he added. 

“Today’s launch on Roblox hits on two of our big objectives for the Paris 2024 Games – hyping the team by highlighting their personality and performances and growing the fandom with the next generation of Team USA fans,” added Katie Bynum Aznavorian, chief strategy and growth officer at USOPC. “This first-of-its-kind experience, along with other initiatives, such as Team USA Creators, will allow fans to follow and engage with the games in entirely new ways.”

While Team USA Ultimate Obby is only available for fans in the U.S., the International Olympic Committee has also launched an additional experience on Roblox, available for fans globally. Titled 'Olympic World', fans can transport to the virtual Olympics stadium and other themed locations similarly through Roblox. 

Explore transformative trends to empower your brand for sustainable growth. Join 500+ marketing minds at Digital Marketing Asia 2024 Singapore on 1-2 October and uncover transformative trends to empower your brand, network with industry leaders and collaborate across industries, and discover real-life marketing wins and powerful ideas.

Related articles: 
Roblox expands immersive video ad offerings to all advertisers
Burberry takes over Harrods on Roblox
Toyota taps into the power of community in new global Olympics, Paralympics campaign