'Love is more than a day', says Pandora in campaign staring Selma Blair and Chloe and Halle Bailey

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Jewellery brand Pandora has released a new global campaign titled 'BE LOVE' featuring a roster of talents, artists and rising stars, three new global brand ambassadors and a new collection of jewellery.

"Love is more than a day on the calendar or a sign-off on a letter. It's bigger and more personal than that,"wrote Pandora in an Instagram post explaining the meaning behind the campaign.

"Love starts with you. Radiate it. Initiate it. Accept it. Expect it. Be Love," it continued.

Don't miss: L'Oreal's Kérastase taps Euphoria star as global brand ambassador

Models Sasha Pivovarova, Saiyan Marley, Yumi Nu, Salem Mitchell, Thara and rising face Jocelyn Corona will be fronting the campaign. Couple models Aviana McClish and Colin Alexander, and Meghan Collison and Jack Spencer, will feature alongside them too.

The models wear new additions such as the rolo chain necklace, sparkling herbarium cluster open ring and the polish wave ring amongst other designs featured in the collection.

In tandem, Pandora revealed sisters and singers Chloe and Halle Bailey, and actress, author and activist Selma Blair as its new brand ambassadors.

The 'BE LOVE' campaign also featured a re-recorded version of the classic Bee Gees track To Love Somebody, this time sung by the Bailey sisters.

The video showcased how the featured stars each show love to their friends and family.

Prior to appointing the Bailey sisters, and Blair as its brand ambassador, the jewellery brand tapped American actress and singer Ashley Park as its global brand ambassador.

According to the release at the time, Pandora chose Park based on her distinct personal style shown by her roles and presence across fashion, TV, film and music, including the well-known Netflix shows Emily in Paris, Beef, and the newly launched film Joy Ride.

Under the partnership, Park will join Pandora at global events and grace the pages of media to help inspire creativity, style and individuality – furthering Pandora's worldwide footprint within culture and as a full jewellery house.

share on