Content 360 2025 Singapore
Pacific Place to open new luxury lounge in Q2

Pacific Place to open new luxury lounge in Q2

share on

Pacific Place has unveiled the new "above" lounge, offering its members of the "above" loyalty programme a relaxing and enjoyable experience.

Operated by The Upper House, the new lounge reflects Swire Properties’ long-term vision of investing in and upgrading its retail portfolio with first-class amenities that elevate the overall customer experience. Designed by architect and interior designer André Fu, the new lounge, located at Level L4 of Pacific Place, has been thoughtfully designed to offer a beautiful mix of multi-functional spaces that are laid out to meet the different needs of members.

“The lounge is conceived as a private living room reserved for the inner circle, creating an emotional connection that will encourage them to visit again and again," commented Fu.fire place above lounge“The above loyalty programme has proven to be a great success since its launch in 2016. The new 'above' Lounge takes our customer experience to the next level by nurturing a more intimate relationship with our above Black members through the provision of unparalleled services, amenities and privileges,” said Theresa Leung, general manager of Pacific Place.

The lounge is expected to open to "above" Black members in Q2 2021.

“The lounge allows members to enjoy delicate lifestyle offerings such as beauty and wellness services, delicious bites and beverages, fashion showcases from iconic brands, intimate member-only events, and more," she added.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window