Overall wins for Merkle and OOm at the Agency of the Year Awards SG 2023

Merkle clinched an impressive total of five Gold, four Silver, and one Bronze trophies, securing the title as the Overall Agency of the Year. Their outstanding prowess was recognised in coveted categories, such as 'Analytics Agency of the Year,' 'CRM & Loyalty Marketing Agency of the Year,' 'MarTech Agency of the Year,' and 'Programmatic Agency of the Year’ in which all four they earned a 100% approval rate from the panel of judges.

Following closely behind, M&C Saatchi Performance demonstrated their exceptional capabilities with five Gold and one Bronze trophies, displayed in the categories, including 'Performance Marketing Agency of the Year' and 'Specialist Agency of the Year.' TBWA\Singapore also left their mark, securing three Gold and one Silver trophies in categories such as 'Brand & Design Consultancy of the Year' and 'Digital Agency of the Year.'

Furthermore, OOm had an extraordinary night, earning the prestigious title of Overall Local Hero of the Year. Their remarkable performance in multiple categories, including 'Digital Agency of the Year,' 'eCommerce Marketing Agency of the Year,' and 'Lead Generation Agency of the Year,' cemented their status as a true local hero. Notably, 8traordinary, AKIN by Techlyon, and OC Digital each secured two Local Hero trophies, showcasing their exceptional achievements as well.

The winners were chosen by a 28-member judging panel comprised of senior marketers from notable brands, including ADVANCE.AI, Aspire Lifestyles, Babilou Family Singapore, Carousell, CGS-CIMB, Crimson Education, D2L, EdgeConneX, Education in Motion, GenScript Biotech, H&H Group, Indeed,  JLL, KFC Israel, Kimberly-Clark, Lundbeck South & East Asia, Medtronic, Nium, PepsiCo, Pizza Hut Singapore, Rentokil Initial, Roche Singapore,  SailGP, Samsonite Asia, Smith+Nephew, Tata Communications, The Coca-Cola Company, and upGrad.

The highly anticipated Agency of the Year Awards ceremony took place on July 14th at the Grand Ballroom of the Ritz-Carlton Millenia. We extend our sincere gratitude to the esteemed panel of judges for their invaluable contributions and commitment to ensuring a fair and thorough evaluation of each submission.

On behalf of the MARKETING-INTERACTIVE team, we wholeheartedly congratulate all the winners in their respective categories. For a comprehensive list of the esteemed winners, we invite you to explore the complete lineup provided here.