Outside-the-box thinkers inspire possibilities at HKTDC’s MarketingPulse and eTailingPulse

Data and AI advancements for global brand marketing is high on the agenda of MarketingPulse, held concurrently with eTailingPulse on 19 March at the HKCEC. The two-in-one annual event organised by the Hong Kong Trade Development Council (HKTDC) will also spotlight new marketing trends including art and culture for brand marketing, embracing neurodiversity, content creativity as well as animal KOLs and more.

This edition centres on the theme of 'Inspiring Possibilities,' highlighting transformative strategies that have yielded concrete results. Attendees will have the opportunity to delve into a wealth of ideas, seize business matching prospects, and discover cutting-edge technology and marketing services. With a diverse lineup of speakers esteemed for their profound insights into the Asia Pacific and global markets, this event is a must-attend gathering for marketing and e-tailing experts from local, regional, and international spheres,” said Anna Cheung, HKTDC’s director, service promotion.

Translating possibilities into results

Sharing insights on leveraging the power of data and AI, former Netflix director (Global), consumer insights Nikkia Reveillac will unleash innovation through customer understanding from big data for both within a brand and beyond, and towards ground breaking achievements, while Google’s head of innovation, global strategic initiatives Darren Thayre will map the AI journey forward, craft compelling brand narratives, enhance storytelling and design breakthrough campaigns.

Showcasing how to characterise brands with art, Marietta Li, UOB’s head of strategic communications, brand and customer Insights, Hong Kong and Taiwan, will detail the group’s journey of elevating brand image through “Art in Ink”. Thomas Girst, global head of cultural engagement of BMW Group will dissect the value of creating BMW Art Journey to nurture emerging artists. Champagne brand of LVMH group, Maison Ruinart’s international director of arts & culture Fabien Vallérian will dive into the brand’s long-standing history of celebrating art through its ads and wine packaging while Ovolo Hotels’ chief of staff Shivang Jhunjhnuwala will discuss the thinking behind the artwork displayed at the hotel properties. 

Explore the success formula from Decathlon’s quick expansion in Hong Kong dissected by its head of brand and marketing Matthew Li, to the bold ideas of blind-box holidays, masterminded by CLS Holiday founder Frankie Chow, and how to create animal KOLs to shape brands, with tips from Thailand Khao Kheow Zoo’s director Narongwit Chodchoy, who made Moo Deng the Pygmy Hippo a beloved icon.

More topics on embracing neurodiversity in marketing, creativity on content creation etc will inspire fresh thinking on creating possibilities.

Precision business matching and networking

Off stage, invited trade buyers from Hong Kong and overseas will be matched with targeted marketing services partners to develop win-win business partnerships. Suppliers of tech and marketing services from local and overseas will exhibit on site showcasing their proven services. More networking opportunities await in chilled settings complete with music performances by singer songwriter Wilson Ng Lam Fung. 

Special 40% discount exclusive for MARKETING-INTERACTIVE readers

Find out more from the event website and attend with 40% off using this special discount code: MPRP4PF05 Register now on: https://bit.ly/40MhUuH

This article is sponsored by HKTDC.