Osim picks South Korean actor Hyun Bin as new brand ambassador

Wellness lifestyle brand Osim has named South Korean actor Hyun Bin as its new brand ambassador, according to a statement by the brand. The actor is currently the ambassador for Osim’s uDream Pro wellbeing chair, which is Osim’s next generation flagship item.

The next generation uDream Pro is the latest product in the upcoming lineup of OSIM's Wellness Tech solutions as it continues to further its efforts in providing Wellness Tech solutions to its customers.

The choice of Hyun Bin to be its brand ambassador came naturally to OSIM as he possesses the values of innovation and creative excellence that the brand aims to exude as well.

"We are delighted to welcome Hyun Bin as our ambassador. His dedication to his craft and commitment to excellence resonates strongly with our mission to inspire and improve the world's well-being," said Lynn Tan, deputy chief executive officer of OSIM.

The uDream Pro is the world's first well-being chair to implement the use of artificial intelligence in the measuring, monitoring, and management of stress and fatigue for its users. Additionally, it is connected to the OSIM Well-Being app to provide users with a well-being experience easily. 

Don't miss: Boucheron names Han So Hee as first Korean global ambassador

"I can easily enjoy various massage techniques that fit the contours of the human body and also with the five senses experience, I liked the fact that I can relax while balancing the various sensory aspects of my body," said Hyun Bin in an exclusive interview he did with OSIM.

During the interview with Osim, Hyun Bin also mentioned that the uDream Pro wellbeing chair implements an AI stress analysis technology that allows him to monitor his stress levels with a biosensor and receive personalised care.

The actor is no stranger to playing the role of brand ambassador as brands across various industries such as golf wear brand GOSPHERES as well as luxury fashion house Tom Ford have picked Hyun Bin to front its campaigns. 

Recently, fellow South Korean actor, Han So Hee was also appointed as the first Korean global ambassador for luxury fashion house Boucheron. Boucheron took to Instagram to break the news on 26 June, with a post of Han donning its jewelry.

Commenting on the collaboration, Boucheron said, “We are thrilled to start this new journey with Korean actress Han So-hee as we share the same values. Remaining singular, stylish, and bold has always been part of her role choices as an actress and self-expression in daily life and is true to the free spirit of the Maison. She embodies strength and protection which is [a] reflection of our iconic Quatre collection.”

“[A] warm welcome [to] our family,” Boucheron added in celebration of the collaboration.

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