OPPO tugs at heartstrings with 3 inspirational stories about football

OPPO has unveiled a documentary titled Inspirational Games based on three witnesses' stories of the most inspiring games in the UEFA Champions League. The smartphone brand had hosted a global campaign to vote for the competition's top three inspiring games of all time. This was followed by actually finding those who witnessed the game during the time, then interviewing them and finally bringing these stories of inspiration to everyone.

As part of the campaign "Inspirational Games", OPPO believes that these stories strike up conversations between even strangers and unify football fans. Furthermore, it rekindles the passion for the game to inspire more people around the world. MARKETING-INTERACTIVE has reached out to OPPO for additional information on the campaign.

Nam Kunn, a graphic designer and photographer based in Paris, explained that going to the stadium to watch a game always draws one's best memory. "Football always brings the strongest emotions and never makes you bored," he said. As a supporter of PSG since 2000, Nam was a field photographer that happened to witness the 4-0 during the first leg between Paris Saint-Germain and Barcelona, and the histrionic 1-6 during the second. 

As Nam puts it, supporting a club is more than a logo or a jersey. It describes your values, philosophy, and life. Deriving from his love for football, Nam was inspired to start a project to record the most inspiring moments of his travels, which include fashion, photography, and of course football. For him, football is a sport about cultural diversity. A sport for everyone to connect and share their passion.

Tonín el Torero, a hardcore fan who holds another identity as the owner of a famous pub in Madrid, recalled the time fans went wild when their team scored an amazing goal. That memory was a perfect depiction of a community coming together to embrace joy and hope, he said.

Meanwhile, a visually impaired fan named Mike Ferney did not let his condition affected his zeal for football and Liverpool which started from a young age and has continued to this day. Though life with impaired vision is difficult at times, Liverpool's victory at Istanbul moved him deeply at the age of 13. There he learned the life lesson "never give up," and Ferney describes it as his biggest takeaway from Istanbul 2005.

"It's being three nil down against one of the best teams in Europe," Ferney said, still remembering that feeling of intensity while recounting the story, "It could have been easy to roll over and give up, but they carried on. And I think the moment is short. Then things that happen help me believe that, even though it is football, it can be tied to a life lesson," he added. For Ferney, inspiration also means never giving up his passion for life and inspiring more people with his story. 

OPPO has been exploring more ways for people to enjoy sports under the brand proposition "Inspiration Ahead". Especially assistive technology for people such as Ferney who have visual impairments or other disabilities to experience more inspiration in their lives. For example, Color Vision Enhancement Technology, which debuted on the OPPO Find X3 series, was designed to improve colour identification abilities for those who suffer from colour vision deficiency.

The OPPO Research Institute Innovation Accelerator, which issued a focus on accessible technology, aims to turn world-changing ideas into reality. Among the winning proposals,ideas such as machine vision solutions for the visually impaired and exclusive mobile phones for the hearing-impaired were raised.