OPPO releases heartwarming campaign celebrating Singapore's 58th birthday

OPPO has unveiled a new initiative in light of Singapore’s 58^th birthday and in conjunction with the launch of its latest Reno10 series.

Titled ‘Faces of Singapore’, the campaign aims to encapsulates the spirit of unity, shared heritage and values of Singaporeans through portrait photos of 30 unique individuals.

With a mix of all ages, races, ethnicity and occupations, the 'Faces of Singapore' campaign represents the melting pot that is Singapore. Selected individuals dressed up in Singapore’s symbolic colours of red and white, and each brought along an item that represents themselves, their passion or what it means to be a Singaporean.

Shot by Indonesian-born photographer, Ivanho Harlim, ‘Faces of Singapore’ is an expression of individuality and love for the nation.

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Elaine Eu, a 24-year-old consultant, brought a packet of tissue paper for the photoshoot, sharing that, “Lunch hours are always crowded, and in Singapore, a packet of tissue paper is very powerful. It helps to chope your seat or table and is a common understanding amongst Singaporeans."

On the other hand, Albin Ng, a 32-year-old track work engineer, brought his safety helmet for the shoot. He shared how he protects Singapore through his job as a trackwork engineer by making sure that the train tracks are safe and functional with no delays.

Dylan Yu, head of marketing at OPPO Singapore, said, “This year marks OPPO’s 10th anniversary in Singapore. In light of this and the upcoming National Day, we want to capture these simple moments of brilliance and celebrate with our Singaporean users.”

MARKETING-INTERACTIVE has reached out to OPPO for more information on the campaign.

This is not the first we have seen of OPPO creating campaigns featuring the ordinary lives of its consumers. Last year, the brand unveiled a documentary titled Inspirational Games based on three witnesses' stories of the most inspiring games in the UEFA Champions League. OPPO had hosted a global campaign to vote for the competition's top three inspiring games of all time. This was followed by actually finding those who witnessed the game during the time, then interviewing them and finally bringing these stories of inspiration to everyone.

As part of the campaign "Inspirational Games", OPPO believed that these stories strike up conversations between even strangers and unify football fans. Furthermore, it rekindles the passion for the game to inspire more people around the world. 

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