OneDegree HK taps eCommerce veteran as new head of growth

Virtual insurer OneDegree Hong Kong has bolstered its management team by appointing Courtney Lau (pictured) as its new head of growth.  

Within her new role, Lau will oversee OneDegree’s customers’ full lifetime cycle from digital distribution channel to customers’ retention. She reports to Emily Chow, deputy chief executive of OneDegree.  

She is also responsible for strategising opportunities to provide customers with more comprehensive products and services at the right point in their lifetime to strengthen product engagement and grow customer lifetime value. 

Lau brings more than a decade of experience in digital marketing and eCommerce. Coming from a 4As media advertising agency, she has worked on multiple bank and finance institution accounts including HSBC, FWD and Promise to strategise their acquisition and brand activities. 

In 2021, she joined Dyson’s eCommerce Team to drive DTC eCommerce business and owner experience for both Hong Kong and Taiwan markets. 

Chow said: “With Lau’s enthusiasm and expertise in eCommerce and digital, she will help continuously accelerate OneDegree’s digital innovations and scale our business.” 

Meanwhile, Lau said: “I am thrilled to join OneDegree as it being an agile, energetic and fast-growing virtual insurer, with solid business growth as it records the highest gross written premium among the virtual insurer in Hong Kong for consecutive two years.”

Don't miss: OneDegree empowers working mums to seize the moment with families with new campaign

Back in November 2023, OneDegree partnered with local creative agency Giraffe Hong Kong to roll out a new micro movie upon the launch of its new home insurance plan, encouraging working mums to seize the moments with their children.

The idea of the campaign came from the belief that home appliance breakdowns have long been a source of trouble for countless families. According to a Consumer Council survey in 2019, common home appliances such as televisions, air conditioners and refrigerators have experienced breakdowns. Another key message revolving around more women becoming the head of household came from the findings of a Grant Thornton International study.

Available until December 2023, the month-long campaign kicked off with a heartwarming micro movie centred around working moms. Under the series Cherish and Love with Time (用心守護，用時間愛), the video ad captured a working mum finding difficulties in balancing her work and spending quality time with her son. In the meantime, she was troubled by the breakdown of quite a number of home appliances. 

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