Omron Healthcare renews contract with KRDS

Omron Healthcare Singapore has renewed its social media contract with KRDS Singapore for the fourth year in a row since its initial signing in 2015. According to a press release, the renewal arose after KRDS enabled the brand to amplify its overall reach and engagement in 2018. The goal for Omron in 2019 is to position it as the go-to-brand for healthcare at home. Focusing on video content, KRDS will be creating more innovative and immersive content which suits the brand’s new positioning for Singapore and Malaysia on Facebook. “We value the long-term relationship with KRDS as our Facebook agency for the past four years. KRDS has demonstrated strong capabilities in producing quality and relevant content to engage our target audience. We look forward to another great year of collaboration with KRDS,” said Tang Pei Yi, assistant marketing manager at Omron Healthcare Singapore. Preetham Venkky, director at KRDS Asia said: “We are humbled and stoked to be working with Omron for another exciting year. 2018 has been a wonderful year where we’ve learnt and grown from each other’s expertise. We’re excited to explore new content formats and visual styles to tell the brand’s story on Facebook.”