Ogilvy has appointed Krishnan Menon (pictured) as its new president of experience for Ogilvy in Asia. He will work closely with Genevieve Tan, general manager of Ogilvy’s marketing technology arm Verticurl in APAC, to drive Ogilvy’s ambitious experience growth agenda in 2023 and beyond.
In his new role, Menon is tasked to bring together Ogilvy’s capabilities across customer engagement, commerce, CRM and loyalty, new realities and digital innovation into a cohesive, end-to-end experience offering.
This isn't Menon's first stint with the company having worked as early as 1997 with the firm. Menon worked with Ogilvy at the start of his career until 2007 across various roles culminating as the head of Ogilvy action in South India.
“I am really excited and happy to be back in Ogilvy. It is like homecoming for me. The incredible depth of talent and expertise stretching from advisory to delivery across gamut of CX services, paired with the indisputable creative and brand leadership at the core, makes Ogilvy’s experience offering unique in the market. I can’t wait to get stuck in,” said Menon.
With over two decades of client-facing experience within the WPP network, Menon helped some of the biggest brands transform their customer engagement approach and use data to build customer-centric experiences. He most recently served as chief client officer for Merkle and dentsu CXM APAC, in which he was tasked with nurturing and growing client relationships with a focus on helpingbrands deliver customer experiences. Prior to dentsu, Menon spent more than a decade with Wunderman and then as chief client and growth officer for Wunderman Thompson APAC.
MARKETING-INTERACTIVE has reached out to Ogilvy for further information.
Commenting on the appointment, Kent Wertime, CEO of Ogilvy Asia, said, “Crafting unforgettable physical and digital experiences has never been more critical than today, and we are thrilled to have someone of Menon’s caliber join us to help clients in this space. Having previously worked with us in India for close to a decade, Menon understands Ogilvy’s legacy of unmatched creativity, and the possibilities that it offers to unlock growth for clients across industries, at the intersection of data, culture and technology.”
“Having worked with Krishnan in his earlier roles within WPP, I believe he has the right combination of skills to propose the optimum solution mix to help brands take their experiences to the next level, engaging with their audience in a creative way and leveraging our clients’ existing technology investments,” said Ab Gaur, global CEO of Verticurl.
Meanwhile, Sheilen Rathod, who headed experience in Asia since 2020, will transition into a new position as chief growth officer, Asia. In this newly created role, he will focus on strategic growth initiatives across the region and initially focus on several China-specific projects.
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