Ogilvy SG doubles down on creativity with 21 new hires

Ogilvy Singapore has doubled down on its commitment to creativity with the addition of 21 new hires to its creative team. Ogilvy's bolstering of its creative offering comes on the back of the agency's rapid growth. It recently clinched over 25 accounts with brands across categories such as technology, retail, financial services and healthcare. Some of Ogilvy Singapore's new clients include Swisse, Merck, Skillsfuture, National Gallery, Decathlon, Converse, WEnergy and Govtech. 

Chris Riley, chairman of Ogilvy Singapore and Malaysia, said that as the agency emerges from the worst of the pandemic, it has seen an eagerness from its clients to accelerate their marketing transformation and related ambitions. "The significant investment in our talent ensures we have all the creative firepower required to drive bigger and bolder creative impact for our client's customers, communities and importantly the environment in which they operate. With a focus on integrating our skills in creative concept, design craft and content services all under a single leadership, we are well placed to partner our clients with their growth objectives," he added.

Moving forward, Ogilvy Singapore plans to build on its momentum by generating a positive impact for its clients and their brands, positioning itself as their growth partner. Next year will also see a deeper integration between Ogilvy's Singapore and Malaysia offices, on behalf of several key clients, to reflect its own geographic footprint.

He said, "Our 'secret sauce' is our ability to work at the intersections of our integrated services, releasing more powerful ideas by combining influence and technology or advertising and experience for example. It's our Borderless Creativity that will continue to help us fulfill client objectives and spur our own growth. The ability for us to partner clients with one agency, in two locations has proven to be very valuable already, so we will continue to evolve this. Additionally, our commitment to staff well-being and talent development remains at an all-time high, and naturally, our investments in the areas of DE&I, Learning and Development and well-being reflects this."

Among the new hires appointed by Ogilvy Singapore include Troy Lim and Zi Wei Tan, who were appointed as group creative director and associate creative director (art) respectively in June this year. Lim was formerly creative director, consultant at TROY. He had also previously worked at Ogilvy as creative director at Ogilvy Singapore for nine years; according to his LinkedIn. Meanwhile, Tan comes from Publicis Singapore, where he helmed the same role for two years. 

In August, Ogilvy Singapore named Bruno Andrade and Dana Lim as its associate creative directors (art). According to their LinkedIn profiles, Andrade previously worked as a senior creative art director at Leo Burnett Singapore for over three years. Meanwhile, Dana Lim was freelancing as senior art director for Ogilvy Singapore and TBWA\Group Singapore for about three months, before joining Ogilvy's creative team full-time. 

Rachel Chew later joined the agency as associate creative director (copy) in September, followed by Sonali Ranjit as associate creative director in October. Both Chew and Ranjit had worked as creative group heads at BLKJ. Ranjit is also no stranger to Ogilvy, having worked as creative group head at Ogilvy China for about a year; according to her LinkedIn. 

Nicolas Courant, CCO at Ogilvy Singapore and Malaysia said that it is an exciting time for it as a creative agency as it is reaching an all-time high. "Our client partners want to make a difference and they know they can only do it by connecting with their audiences in more meaningful ways. For us, it's the opportunity to continue building a unique creative company that combines creative thinking, tech, data, content and commerce and become the most trusted partner for brands," he added.

This year also saw Ogilvy Singapore appoint Anggie Aprilla as director of content earlier in June. Aprilla focuses on leveraging Ogilvy’s creative talent, partnerships and delivery framework to help clients respond to changing market forces and consumer needs at speed. Earlier in January, the agency also named Emily Poon as president of public relations and influence in Asia, succeeding Scott Kronick who stepped down to become the agency's senior advisor. As part of Ogilvy’s Asia leadership team, Poon is responsible for driving continued client-centric innovation, business growth and deepening capabilities for the PR&I business in the region.

Separately, Hyatt appointed Ogilvy as its lead agency for its guest loyalty programme, World of Hyatt, in May this year. The appointment sees Ogilvy support the development and expression of World of Hyatt’s member communications, promotions, and programme enhancements. Ogilvy brings its capabilities across customer insights, commerce, digital product innovation, customer engagement and acquisition, CRM and loyalty under an end-to-end offering, focusing on World of Hyatt market priorities and ambition to accelerate growth, while delivering value and speed at scale. 

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