Nissin Foods HK launches free bus rides as part of 65th anniversary campaign

Nissin Foods Hong Kong is introducing a citywide series of celebratory activities as part of its 65th anniversary, including a free bus ride on instant noodle-themed Kowloon Motor on Bus Route 8 on 25 August. As part of the initiative, some buses will be adorned with a colourful and eye-catching thematic display, while others will be embellished with seatback stickers presenting the story of instant noodles, from inception to the product fans know and love.

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As part of the campaign, Nissin Foods Hong Kong is also holding giveaways at CUPNOODLES MUSEUM Hong Kong. From 25 August 2023 until 29 August 2023, the museum will feature a life-size Chicken Ramen Hiyoko-chan display. During the period, Ching Chai, a brand ambassador for the noodle brand will also make surprise appearances.

MARKETING-INTERACTIVE has reached out to Nissin for more information. 

Meanwhile, earlier this year, Nissin Foods, together with its subsidiaries, has signed a Capital Transfer Agreement with Nissin Foods Asia with the group agreeing to purchase the Nissin Foods Vietnam at approximately US$9.5 million, and contribute US$2.0 million to the capital of Nissin Vietnam. Nissin Vietnam manufactures and distributes instant noodles, and imports and exports instant noodles and other food products. It has also been manufacturing bag-type noodle products for Nissin Foods.

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