Nike pays homage to local heritage in collab with MY artist Humana

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Athletic footwear and apparel brand Nike has collaborated with Malaysian designer Vanissa Foo, better known as @humana_art or Humana on Instagram, to release a limited-edition 'Nike By You' collection that pays homage to Malaysian heritage.

'Nike By You' is a service provided by Nike that allows customers to personalise and design their own Nike merchandise.

The limited-edition collection, titled "Nike By You x Humana" features Foo's fictional character Humana and highlights the concept of modernity meeting tradition.

Don't miss: Nike brings NewJeans out for concert activation: Are static brand ambassadors dead in 2024?

The collaboration includes items such as t-shirts and tote bags that can be customised with Humana’s maximalist pop art style prints that sports Nike’s logo and apparel.

Exclusively available at the Nike store in Pavilion Kuala Lumpur, the designs feature the word “MYS” short for Malaysia overlayed with Nike’s iconic Swoosh logo against a Malaysian textile-inspired background.

“Nike By You X Humana collection highlights the concept of modernity meeting tradition, showcasing Humana’s modern aesthetic seamlessly intertwined with Malaysia’s traditional textile patterns and local heritage architectural elements, resulting in a contemporary style,” said Foo in a statement on Instagram.

“The artwork depicts vibrant sports scenes amidst heritage patterns, celebrating the beauty of cultural diversity and the harmony of different designs coming together,” she added.

Another one of the prints sees a Humana-style character hold Malaysia’s national flower, the hibiscus, as she runs across a track donning Nike trainers and a tracksuit.

Foo also collaborated with tea shop Chagee Malaysia on a Chinese New Year collection earlier this year and has also partnered fashion retailer Uniqlo Malaysia on a Humana UTme t-shirt last year.

A+M has reached out for more information.

Nike recently made headlines when it not only collaborated with South Korean pop girl group NewJeans on a limited-edition collection but also flew the group down to Singapore for an exclusive concert at the Nike Orchard Store earlier this year.

However, the closed-door and highly exclusive experience was only available for 75 Nike members who were selected through a contest that took place on the Nike app.

Fans had to download the Nike app on their mobile device, join Nike's free membership and answer the question, ‘Tell us why you are the biggest NewJeans fan’, to be eligible.

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

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