Nike and Edgar Cheung remind HKers not to 'lose their ways' with new product

Nike has partnered with Hong Kong Olympic fencer Cheung Ka Long once again to launch a special edition of Air Zoom Vomero 5, reminding everyone to pursue their passion and dreams.

Set for release on 14 December, this new version of the Air Zoom Vomero 5 continues to feature Cheung’s iconic motto, "Don't lose your way”, a way to honour his spirit and inspire the next generation of athletes to not deter from what truly matters: "the love and passion that fuels you to chase your dreams".

Looking back at the moment he won the gold medal, Cheung believed that true victory comes from the mind, not just technical skills, "Victory proves to everyone that 'Hong Kong people can achieve it.' It’s about how to make Hong Kong achieve accomplishments on the international stage, reaching our goals step by step."

The design of the new sneakers draws inspiration from Cheung's early fencing roots and his love for vintage aesthetics, as he believes old items carry stories and history in a way that new ones simply cannot match. He hopes these shoes will be an easy comfortable throw-on that can pair with any style.

The Air Zoom Vomero 5 retains the classic multi-layered and multi-material structural design of the series. The retro colour scheme comes in cobalt blue and gray-white shoe bodies with cream-colored edges, highlighting the metallic design of the SWOOSH logo that echoes Cheung's golden achievements, "I believe gold brings me good fortune." 

His lucky number “1” is engraved on the sole; while the insole features his personal motto, “Don't lose your way.” Adopting the habit from basketball players, Cheung wrote “Don’t Lose Your Way” on every pair of his game shoes, as a reminder to not let his sight waver from his love for fencing. Cheung’s motto remains in a subtle yet powerful presence, reminding Hongkongers to stay grounded in their initial goals and passions, especially when facing life’s challenges.

The idea behind the partnership also builds on the belief that the world’s best athletes aren’t just motivated by the idea of winning, they are relentlessly fueled by it. This mindset was vividly demonstrated throughout Cheung’s journey to defend his gold medal, according to the release.

MARKETING-INTERACTIVE has reached out to Nike for more information.

Don't miss: Nike reminds the world there's nothing wrong with wanting to win

This comes after Nike unveiled its latest summer campaign, "Winning isn't for everyone", featuring a Cheung and a collective of the world’s greatest athletes, to celebrate the voice of athletes and highlight their unapologetic views of victory. 

The campaign speaks to the grit, determination and sacrifice athletes say is required to get to the top of their sport. Victory belongs to those who refuse to limit themselves to their dream goals and moving forward, no matter the obstacles.

The campaign has been available since 19 July, leading with a film narrated by Willem Dafoe and featuring Nike athletes, including Giannis Antetokounmpo, Jakob Ingebrigtsen, LeBron James, Sha’Carri Richardson, Vini Jr., Serena Williams and A’ja Wilson. 

While in Hong Kong, Cheung was ahead of the biggest stage for sport with the world's top athletes to demonstrate his determination to win without setting limits on his dream goals and moving forward, reminding the world that there’s nothing wrong with wanting to win. 

Related articles:

Nike infuses Olympic fencer Cheung Ka Long's spirit into new product
Nike builds digital community and experience with new Web3-enabled platform