Nike and Wu-Tang Clan celebrate the return of Dunk sneakers

Nike has unveiled a new campaign to celebrate the launch of its limited-edition Dunk sneakers, done in partnership with American hip hop group Wu-Tang Clan.

This marks the sneaker's return after 25 years since the original release. The Nike x Wu-Tang Clan Dunk will be available globally starting 9 November on SNKRS and at select retail locations. 

Within the video ad, Josh Hart, Jalen Brunson and Mikal Bridges, the three members of the hip hop group, are seen getting ice-cream from a local ice-cream truck. Three of them are seen wearing the latest Dunk sneakers from Nike, featuring the unique "tiger style".

The collaboration also highlights the rich cultural history of Wu-Tang Clan. Emerging in the early 1990s in New York, the group became a cultural phenomenon that transcended music. The unique mix of gritty lyrics, kung-fu references, and innovative production has influenced fashion, film, and art.

The group still has strong impact on the industry, particularly in New York, where is a hub for hip-hop and basketball, and in communities worldwide that draw inspiration from their brand.

The partnership pays tribute to both the hip-hop group’s legacy and the streetwear silhouette, adding a new chapter to their story that resonate with fans across generations.

In terms of design, the special Dunk features a black and pollen colour, reminiscent of the original design, with “Killa Beez” colour blocking, premium leather, and the group’s signature W logo embroidered on the tongue and outer heel. 

Initially created as a basket shoe, the Nike Dunk was embraced by the skateboarding community and has become a versatile streetwear icon, significantly influencing modern sneaker. 

RZA, Wu-Tang Clan's leader, said: “These Dunks are important to me and the Wu-Tang legacy because of the cultural impact they’ve had since their original release. For many years, the sneaker world was reserved for athletes and some entertainers, and Nike recognizing us in this way is a testament to hip-hop and our contribution to culture,”

“The shoes has already carved out a legacy as a silhouette people were striving to possess, and now thousands of people will have a chance to own a pair, these sneakers are a trophy,” he added.

MARKETING-INTERACTIVE has reached out to Nike for more information. 

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