Malaysian commuters have their own Ddakji man as Squid Game hits Ampang Park MRT

Netflix Malaysia and MRT Corp has brought Malaysian fans closer to the highly anticipated Korean series, Squid Game.

Located at MRT Ampang Park, the campaign saw the series come to life in an immersive activation featuring elements from the popular show's second and first season such as guards in pink jumpsuits, a man in a suit known as 'Ddakji man' and a giant doll named Young-hee.

As part of the campaign, fans were invited to channel their inner Player 456 in a series of interactive elements and photo opportunities mirroring the show. Fans could also recreate their own Squid Game experience from the infamous player registration grid to the maze staircase. 

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In addition, commuters can encounter Ddakji man at the station and challenge to a game of Ddakji (a childhood Korean game). Much like the series, commuters who win the game will receive a special card. Only this time, it isn't a phone number to participate in the game, but a limited-edition TouchnGo card inspired by the series. 

As fans go deeper into the station, guards in pink jumpsuits were seen walking around the station and guarding the women-only coach, as well as inside the trains. Train station doors also featured designs of pink guards and Young-hee. 

That's not all, the series also took over the interior and exterior of the trains, with elements such as Young-hee, shapes such as squares, triangles and circles and the pink guards decorating the floors, ceilings and walls of the train cabin. 

Billboards surrounding the station also featured posters of the show and lead actors Lee Jung-jae and Lee Byung-hun. 

Meanwhile, near the station at Urban Skate Plaza, a giant fixture of Young-hee awaits to play 'Red Light, Green Light', a game seen in the show. Standing at 22 feet tall, Young-hee keeps a close eye on whoever crosses her path. The doll will be available until 13 January 2025. 

The campaign was created in collaboration with GOOD PEOPLE NETWORK for social, The Clan for creative, Trapper Media Group (H+) for media and inspyr communications management for PR. 

This is just one of the many efforts to promote the second season of Squid Game in Malaysia. Earlier in November last year, lifestyle tea brand Tealive partnered with streaming giant Netflix to introduce a range of Squid Game-themed limited-edition beverages, snacks, and merchandise. This collaboration coincides with the global release of hit Korean series Squid Game season two.

To tease the collaboration, Tealive surprised visitors at the Young Kancil event on Friday (22 Nov) with employees strutting around and carrying giant bubble tea cups with the show's doll character named Young-hee on it. Visitors who scan the QR code on the giant bubble tea cups could stand a chance to receive free drinks. 

In addition, the collaboration sees Squid Game merchandise from Tealive. The merchandise will include season one themed cooler bags and season two cooler bags in store. eCommerce exclusive merchandise include canvas tote bags, tumblers with waterproof stickers and collectible t-shirts available on Lazada, Shopee and TikTok shop. 

To celebrate the highly-anticipated release, Tealive will host a Squid Game-inspired event from 1 to 5 January 2025, at Sunway Pyramid, featuring themed activities. 

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