Netflix and Sandbox VR partner up to create immersive 'Squid Game' experience

Following the popularity of Netflix series Squid Game last year, the streaming platform is collaborating with premium location-based virtual reality experiences Sandbox VR to create a fully immersive Squid Game virtual reality experience, allowing consumers to go from watching the show to living it in VR.

Set to open in late 2023, players will be transported to iconic Squid Game locations, where they will become contestants in a variety of challenges inspired by Squid Game and compete against each other to be the last one standing. After each game session, players will receive personalised highlight videos capturing their in-game reactions and recapping how their very own Squid Game story unfolded.

The VR platform combines advanced technology with highly-intuitive functionality. Guests’ own bodies will act as their game controllers. All they have to do is step into the virtual world and participate in the action unfolding all around them. Sandbox VR claimed that its patented motion-tracking technology captures the movements of a player’s entire body, combining with a haptic system to provide players with unprecedented realism and complete immersion that’s cannot be found in home VR or other location-based VR platforms.

“Our mission is to bring people closer together through world-class immersive experiences. What could be a more perfect fit than Squid Game, the most widely shared and discussed television series of the past years. It’s an amazing opportunity to partner with Netflix to provide these fans the chance to transport themselves into the world of the show,” said Steve Zhao, founder and CEO of Sandbox VR.

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Operating in over 30 locations across five countries, Sandbox VR is headquartered in San Francisco and with an office in Hong Kong. According to the company,  its latest round has raised over $37 million from investors including Andreessen Horowitz, Alibaba Hong Kong Entrepreneurs Fund, Gobi Partners GBA, and Craft.

MARKETING-INTERACTIVE has reached out to Sandbox VR for further information. 

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