Netflix names new senior marketing director for SEA, TW and HK

Netflix has promoted Jerome Bigio (pictured) to its new senior director of marketing for SEA, Taiwan and Hong Kong. He will take on the role together with his current role as marketing director for SEA. 

Bigio joined Netflix back in 2016 as head of partner marketing, EMEA, where he was in charge of marketing partnerships in France, UK, Benelux, Spain, Portugal, Poland. His main partners included Orange, Bouygues, SFR, Virgin Media, BT, Samsung, LG, Google and Playstation.

In 2018, he was relocated to the APAC region and was promoted to director of marketing partnership of APAC. During the time he was responsible for marketing partnerships in Australia, Japan, Korea, India, South East Asia and greater China. His main partners included Singtel, Airtel, LGU+, KDDI, AIS, True, Samsung, LGE, One+.

MARKETING-INTERACTIVE has reached out to Bigio for additional information.

Don't miss: Netflix co-founder Reed Hastings steps down as CEO

Back in January this year, Netflix's co-founder, Reed Hastings, stepped down from his position as CEO and will take on the role of executive chairman. He will be succeeded by Ted Sarandos and Greg Peters who will work together as co-CEOs. 

The news, which was effective immediately, represents a culmination of a decade of succession planning by the streaming service's board. As part of that process, the firm promoted Sarandos to co-CEO alongside Hastings in July 2020, and Peters to chief operating officer (COO). In the last two and a half years, Hastings has also increasingly delegated the management of Netflix to Sarandos and Peters.

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