Netflix adds 'Kids Clips' to its new suite of offerings

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Netflix has launched "Kids Clips", a new feature that shows short clips from the platform's existing library of children's programmes and movies. According to Bloomberg, the new feature comes as part of Netflix's bid to attract younger viewers to its platform. Netflix only confirmed the launch of the new feature after its presence was discovered in hidden code by iOS developer Steve Moser, who then shared with Bloomberg News.

Kids Clips works similar to Instagram Reels and TikTok, except that it is screened horizontally on screens. Netflix will also limit kids to 10 to 20 clips per day, and add new clips daily based on its current and future offerings, The Business Times (BT) reported. The new feature will first be rolled out to the US and Latin America this week, with plans to expand to Canada, Australia and Ireland thereafter. It is also currently only available to iOS users, as reported by BT.

Kids Clips is the latest of Netflix's new offerings to promote its content to users. In March this year, the streaming platform launched Fast Laughs, which Kids Clips used to build upon. Instead of children's programmes, Fast Laughs offers funny clips from the platform's media library. It is also viewed vertically; similar to TikTok and Instagram Reels. Netflix also launched Play Something in April, a shuffle feature that plays a random movie or show if users are unsure of what to watch next.

Additionally, Netflix also added games on its platforms. The games, which are based of its library titles, were launched globally for Android users a week ago, and is available for iOS users starting today, reported Bloomberg.

At the same time, Netflix launched an online shop in June this year. Titled Netflix.shop, the online store brings curated products such as apparel, toys and games from its catalogue of shows to consumers. Netflix.shop offers exclusive limited editions of apparel and lifestyle products related to its shows and the brand on a regular basis. It is currently only available in the US but will expand to other countries in the coming months. Among the items debuted during the launch included streetwear and action figures based on anime series Yasuke and Eden, as well as limited-edition apparel and decorative items inspired by Lupin in collaboration with the Musée du Louvre.

Separately, Netflix a cquired the entire catalogue of Roald Dahl in September. This move builds on the collaboration between Netflix and the Roald Dahl Story Company which began three years ago to create a slate of animated TV series. For instance, filmmaker Taika Waititi and actor Phil Johnson are currently working on a series based on Charlie and the Chocolate Factory, while Netflix is currently working with Sony and production house Working Title on an adaptation of Matilda The Musical.

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