Nestle Hong Kong appoints Clory Wong as marketing head

Nestle Hong Kong has appointed Clory Wong as head of marketing and brand development, grocery business. According to his LinkedIn, Wong took on the new role in August after holding the role of head of marketing communication since January 2021. As a seasoned marketer, he boasts extensive experience in the F&B sector. Prior to joining Nestle Hong Kong, he was marketing director, Hong Kong and Macau at Coca-Cola as he joined the company in 2001, working for the company for almost 20 years. 

Nestle has been offering a wide variety of products in Hong Kong. For example, it introduced Nestlé Fitness, a product range with snacks and beverages made with whole grains, as well as high-fibre and plant-based ingredients. The series resonates with Wong's expertise as he has extensive experience in innovation in the F&B industry. 

In a previous interview with MARKETING-INTERACTIVE, Wong explained that the beverage market landscape in Hong Kong had changed significantly. The way brands connect with consumers have changed tremendously due to the consumers' evolving relationship with different media which enables them to access many reviews and information on products at the tip of their fingertips. Undoubtedly, this would have an impact on their decision-making process for purchase.

During his time at Coca-Cola, Wong saw the company experimented with an alternative product design, introducing a series of tall, thin cans. To resonate with the Hong Kong public, the cans’ bodies were decorated with elements of local heritage, including Oi!, Blue House, Sam Tung Uk, Shing Mun Reservoir Steel Bridge, Lui Seng Chun, Stanley Post Office, Yau Ma Tei Theatre, and Tsui Sing Lau Pagoda. Meanwhile, Coca-Cola had gone a step further with its edgy style – collaborating with Hong Kong contemporary art gallery Carré d’artistes and Le French May to present an eco-friendly exhibition by French artist Sophie Costa. The installation showcased artworks made of everyday upcycled materials, in particular, Coke cans.

Prior to this position at Coca-Cola, Wong worked for Watson's Wine Cellar as marketing manager (retail marketing) for two years, and Canadian multinational conglomerate Seagram as marketing manager. 

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