Nestlé hands five brands to O&M, including Frutips

Nestlé Hong Kong has appointed Ogilvy & Mather as digital agency for five Nestlé brands, including Drumstick, Frutips, Nescafé, Acti-V Yogurt and Dreyer’s.O&M has taken the five accounts from Publicis Hong Kong, which retains creative duties for the remaining Nestlé brands such as Nestlé Carnation, Infant Nutrition and NESCAFÉ Ready to Drink.The one-year contract will see O&M responsible for the brands' creative assets on digital, mobile and social media."O&M is appointed for our brands that are more digital-driven in terms of marketing communications. Digital media for the five brands have taken up a bigger chunk of marketing budget as their customers tend to be more young and digital-savvy," Tin-tin Siapno, head of marketing communications at Nestlé Hong Kong, told Marketing.The company is still working with Publicis for brands that are less active on digital, she added.