National Youth Council looks for social media agency

National Youth Council Singapore (NYC) is on the hunt for a social media agency to provide social media management and strategic counsel services for one year, with an option to extend for another year. According to Gebiz, the mandatory briefing session will be held on 12 April 2019, 11am at National Youth Council. In a tender document seen by Marketing, the appointed agency will be tasked to provide strategic counsel and updates on changes in the youth digital landscape, as well as to assist NYC in developing digital strategies and generating social media content that are relevant and will resonate with the respective target audiences and the general youth population. In addition, the appointed agency will also be responsible for producing digital content in a bid to increase visibility, mindshare and engagement for both NYC, outward bound Singapore (OBS) and youth corps Singapore (YCS) platforms. The social media strategy development for NYC, OBS and YCS’ social media assets includes conducting an audit of current content and engagement strategies, reviewing social media standard operating procedure for NYC, OBS and YCS’ social media assets, as well as a performance analysis of these strategies every six months over the contract period. As such the agency has to propose target audience segmentation and demographics of each social media asset, and content and engagement strategies and social media tactics for each social media asset. Some of the other tasks include developing quantitative and qualitative measurement metrics for each social media platform and conceptualising content calendars based on content themes and strategies developed for each asset. The agency has to manage community and feedback on social media, as well as to develop a standard operating procedure and framework for responding to posts. The agency has to be up to date with crisis management and monitoring, as well as assisting NYC in implementing a crisis communications framework for digital media during crisis scenarios. Apart from supporting and developing responses, the agency has to regularly monitor and track the post(s) and provide online sentiment updates to the NYC, as well as to provide a post-crisis report within 24 hours of the incident that include a breakdown of all social media posts relating to the crisis, analysis of general online sentiment and statistics such as number of post interactions. In addition, the agency will be involved in the development, conceptualisation and execution of engagement campaigns for NYC, OBS and YCS’ social media assets. The engagement campaigns should be executed to increase page engagement and reach, and increase fan and follower base.