National Crime Prevention Council picks Ogilvy SG to drive scam awareness

Non-profit organisation, National Crime Prevention Council (NCPC) has appointed Ogilvy Singapore for an integrated campaign to drive awareness and public education on scams. In a bid to help Singaporeans stay informed and vigilant against scams, Ogilvy will be responsible for an integrated campaign involving brand strategy, creative, social, events and OOH communications.During the campaign period of six months, Ogilvy will also be running NCPC’s social media channels aimed at engaging content creators. The NCPC promotes self-help in crime prevention, and its council comprises of representatives from the commercial and public sectors as well as the Singapore Police Force.Mitchell Tan, executive group director, Ogilvy Singapore, said the agency is given the vital task of raising awareness and educating Singaporeans to be vigilant against scams. By tapping into behavioural science and consumer insights, Ogilvy aims to deliver effective social engagements that not only aims to raise awareness, but also change people’s behaviour."To do that, we need to convince everyone that we are all vulnerable to scams - it is not limited to only certain groups of individuals," he added.[Digital Marketing Asia Conference 2019 in Singapore is back! Join us on 8-9 October as we hear from experienced practitioners and thought-leaders on how they are managing complex digital transitions and reimagining new ways for their marketing to become more customer focused, agile and interactive. Check out the agenda and book your seats today.]