Nando's picks new creative agency for SG and MY

Nando's has appointed The Chariot Agency as its creative agency for Malaysia and Singapore, as confirmed to MARKETING-INTERACTIVE by Nando's. This followed a call to pitch from Nando’s Malaysia and Singapore at the end of July for the business. It included a creative and social retainer.

The Chariot Agency won the competitive five-way pitch against independent and network agency shops.

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Elaine Chiew, head of marketing at Nando's said that The Chariot Agency stood out in its ability to capture and understand strong consumer insights. Additionally, the agency successfully incorporated Nando’s unique tone of voice with solid copywriting and creative expression in their ideas.

“We look forward to working with their diverse talent to once again capture the hearts of the young and young-at-heart Malaysians and Singaporeans. We hope to continue being relevant to young audiences and deepen brand love in our markets,” Chiew added.

Adrian Cheah, managing director at The Chariot Agency, a Malaysian agency, added on by saying: “We could not be more thrilled to be embarking on this new partnership with one of the world’s most iconic brands. Our shared belief in the power of creativity will help build Nando’s brand and business,” he said.

With the new appointment, Nando’s Malaysia plans to drive a new wave of communications aimed at making the Nando’s experience one that the young and young-at-heart keep coming back for.

The win comes shortly after The Chariot Agency’s scored with Touch ‘n Go Group. The agency launched a campaign for its newest product, ParkInsure. Titled “Protect yourself from yourself”, the campaign was created in partnership with The Chariot Agency to shed light on road safety in parking lots.

The campaign was launched with a film featuring a driver who is uncertain about the safety of the parking lot she is in. Assured by her inner voice that it is a well-secured place, she is convinced that nothing could go wrong until a thief sneaks up on her from behind.

“We are thrilled to have partnered with The Chariot Agency in bringing forth this campaign that resonates with Malaysian drivers. ParkInsure by Touch ’n Go is a new product innovation that aims to inspire confidence in drivers so they won’t have to worry about incidents that may happen at parking lots,” said Bala Nair, the director of cards and new business of TNG. 

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