Nando’s MY talks business to celebrate new outlet at The Exchange TRX

Nando’s Malaysia is using business lingo to inject fun into its latest campaign which was launched to celebrate the opening of its store at The Tun Razak Exchange (The Exchange TRX).

Done in conjunction with Chariot Agency, the ‘Nando’s Talks Business’ campaign is a cheeky take on the metaphors and turns of phrases one would find in an office email rather than during lunch. 

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As part of the campaign, Nando's Malaysia also distributed coasters with phrases such as “got grilled today?” along with gift packs at the offices in The Exchange TRX to drive awareness of the new store. The campaign spans mainly social assets with witty email sign-offs that vary from “yours accountably” to “yours on purposely”.

“Nando’s is a brand that is always looking to engage with its community meaningfully in its own unique playful tone of voice,” said Elaine Chiew, head of marketing at Nando’s Malaysia.

“The Exchange TRX has quite a distinct target audience with its location surrounded by large corporate offices. We wanted our communication to catch their attention, put a smile on their faces on a hectic working day and of course, catch a juicy lunch break,” she explained.

Senior account manager at Chariot Agency, June Lim, also said that as business jargon is used frequently, the campaign could leverage on it to connect with its target audience that speaks it.

“The brand’s unique tone of voice gave us the room to bring out the wit and fun when we were developing the campaign. You could say that we circled back full circle,” Lim added.

Chariot Agency also worked with Nando’s Malaysia on another hilarious campaign recently. Any excuse is a good one to celebrate, according to Nando's who took the popular saying to another level in its new campaign for its limited-edition menu item dubbed the 'all-in-one party platter'.

The campaign takes any excuse to celebrate to absurd levels with three distinct brand films. In its first brand video, we see a group of friends who have gone all-in with the ‘no brow’ beauty trend together.

In the second video, colleagues have gathered to celebrate the life of Mike – the beloved office plant. The celebration is complete with tears and a photo of the much-loved plant. 

In the third video, we see a family celebrating the re-discovery of a missing lid of a glass container. The family then goes on to cheer each other on as they fill the container with Nando's signature and addictive sauce.

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