Nando's brings South African culture to SG universities in new campaign

Nando’s Singapore has set off the second phase of its PERi-PERi 101 campaign with some help from Singaporean universities Singapore Management University and Nanyang Technological University. 

As part of the campaign, which was created in partnership with Fishermen Integrated Singapore, three immersive stations were set up. The stations allowed students to embark on three different paths. Through these paths, they learnt more about the culture behind Nando's' ethos, which consists of South African art, music and food.

Don't miss: Nando's MY names marketing head as Chai Hui Fung helms new role

At the first station, students were given an up close and hands-on experience in crafting Nando's renowned PERi-PERi Sauce in a five-minute challenge. This station also allowed the students to learn more about the African bird's eye chilli, the key foundation to Nando's rich flavours and other ingredients that contribute to Nando's unique PERi-PERi sauce.

At the second station, students embarked on a visually stimulating experience through an African art gallery that showcased Nando's support for emerging South African artists. Here, students were able to get acquainted with the distinct South African colours, styles and designs that are synonymous with the decor and crockery at Nando's worldwide. After the gallery tour, students were treated to temporary tattoo designs that featured Nando's unique artistic elements.

The third and final station allowed students to immerse themselves in Afro Luso melodies that hailed from South Africa. Here, students were given the opportunity to select musical options of their choice which harmonised with the video. This gave them a supersonic experience in the South African musical journey.

Upon completing the third station, students would have already familiarised themselves with a piece of South Africa and as a reward, each one of them was treated to a student meal.

Nando's long-term official beverage partner, Coca-Cola was also there to complement the exotic Nando's flavours. To wrap up the session, there were fun and games where students walked away with vouchers for Nando's and Coca-Cola, enriching their overall experience.

“At Fishermen, we’re always looking forward to innovating new ideas for our clients. With Nando’s and the students, we were able to reach the minds of these young ones in a new and creative way, changing their perspective of the brand and gaining new Nando’s fans and loyalty through the whole campaign” said Adam Miranda, the executive creative director and co-founder of Fishermen Integrated.

MARKETING-INTERACTIVE has reached out to Fishermen Integrated for more information.

Back in April, Nando's wanted to wish students the best of luck during their exam season. A contest was held on Instagram where students could win meals delivered right to their schools during the hectic exam period. According to Fishermen Integrated, the contest was a hit, racking up over 3,000 exciting interactions. Singapore Management University (SMU) scored big and Nando's stepped up to the plate, dishing out over 300 meals to SMU students, keeping them fuelled and fired up for exam season.

Related articles:
Nando's MY names marketing head as Chai Hui Fung helms new role
Nando's MY and Jollibee mascots in impromptu dance-off
Nando's MY stirs up online chatter with 'leaked' internal email about customer complaints