myTukar launches first 3D billboard ad in Malaysia

Malaysian used car ecosystem, myTukar, powered by Carro, has launched its first ever 3D OOH billboard in the city’s busiest districts such as KLCC Junction.

The 15-second advertisement on the 3D billboard was a collaboration between Carro and TBWA/ Singapore. Complementing the 3D OOH placement will be a series of TV, digital, social media and radio spots that continue to drive home the message that a myTukar certified car is “As Good As New.”

According to a release, at myTukar, all cars go through a thorough 160-point inspection at their refurbishment centres at USJ, Selangor & Ulu Tiram, Johor, where all faults are fixed and repaired by a team of experts before they are deemed "myTukar certified".

The advertisement starts off with a car entering a workshop, followed by its mechanical parts being revealed and thrust towards the street. The spot ends with the parts rearranged into a refurbished car and a message that myTukar’s 160-point inspection will find and fix all faults.

According to muTukar’s head of marketing, Andrea Chuang, myTukar pushes for innovation in all aspects of the business. “We want our marketing efforts to leverage these same strengths to stand out. The 3D format is a great way to push boundaries and create a memorable visual experience for our customers and passersby alike."

Carro’s regional head of marketing, Katherine Teo, said that with trusted companies such as myTukar, used cars are not something to be afraid of or sceptical about anymore as the company is transparent and rigorous with inspections and refurbishments. “This OOH spot was designed to drive home that message creatively and for us to once again be a gamechanger in the used car industry, as we break the fourth wall and blur the lines between experimental and informational,” she added.

In 2019, Carro had invested US$30 million into myTukar to digitise the local used-car dealer industry. With this strategic investment, Carro powered myTukar to digitally enable the traditional used car dealerships across Malaysia, boost inter-city car sales and help local businesses grow. Carro named Katherine Teo is regional head of marketing overseeing Malaysia, Singapore, Thailand and Indonesia last December. She currently oversees the company's brand, digital, social and PR efforts and reports to co-founder and CEO Aaron Tan.

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