MTR on boards last year's Greensleeves singing enthusiast in East Rail Line's ad

The cross harbour extension of MTR's East Rail Line is set to begin operations on 15 May. To celebrate the new service, MTR has rolled out several videos to introduce the features of the new stations, and tap into excitement among railway enthusiasts - most notably it is working with a student who sang a song on the first day of Tuen Ma Line's full operations to express his excitement. 

Last year, the student and railway enthusiast Jason Law was interviewed by reporters after the first train began operations on the Tuen Ma Line in the morning. Law reinterpreted traditional English folk song Greensleeves (which is also a song used by the Hong Kong Examinations and Assessment Authority in the annual university admission exam) and added his own twist with lyrics to share his excitement. Not long after, the interview went viral online. Seeing his popularity and the virality of the video, MTR has now invited him back in the latest video to celebrate East Rail Line's cross-harbour extension.

In the video, Law once again sings Greensleeves with new lyrics, telling his audience that he will skip sleep on the following Sunday to join the first train of the new service. 

In addition to Law, MTR also features several celebrities from all walks of life to introduce its features. This includes singer Stephanie Cheng, actresses Lee Si-kei and Renci Yeung, actor Eric Tsui, influencer Ray Chan and Olympian badminton player Tse Ying-suet.  After the addition of the Exhibition Centre and Admiralty stations, MTR said the East Rail Line can offer more convenience to different the public, connecting the New Territories, Kowloon, and Hong Kong Island with just one line.  

Apart from this video, MTR has also featured singer Hins Cheung in another video series, focusing more on the connectivity and convenience of the East Rail Line. Cheung acts as the commander to supervise a secret agent to complete a series of three missions tasked by the witty boss. Each video highlights how the different advantages of the extension assist in completing the missions thanks to the one single journey between the New Territories and Hong Kong Island. 

The video series, rolled out by OMD, can be seen on TV, OOH screens, and social media to build and maximise awareness among the general public.

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