MTR* advertising debuts Ad2Commerce solutions with AI-generated digital virtual model technology

MTR* advertising, operated by JCDecaux Transport proudly debuts Ad2Commerce solutions with AI-generated Digital Virtual Model Technology by TLive, pioneering the markets with innovative Online-Merge-Offline (OMO) Solutions.  TLive is a unique eCommerce platform that utilises high-quality content marketing to engage consumers and drive effective sales for merchants through MTR* advertising, such as Fitbox, Wright Life and Comvita.  

With the supplement of TLive Box, online shopping will be extended to offline environments through high-quality hologram displays. Together with live-feed content and real time interactions, MTR* advertising Ad2Commerce Solution will optimise immersive brand experiences and impulse purchases to maximise merchants’ ROIs, while offering customers a unique and engaging shopping experience which is both informative and entertaining. 

Innovative Ad2Commerce solution 

MTR advertising introduces “Ad2Commerce”, the innovative advertising to commerce solution, offering a one-stop interactive platform helping advertisers complete the consumer funnel from awareness to purchase. MTR Mobile registered users who sign up as TLive members will have a chance to earn MTR points to redeem benefits and rewards. By collaborating with various merchants and brands, it offers a brand-new all-in-one content marketing online shopping platform.



AI-generated digital virtual models 

TLive AIGC digital virtual model, powered by AI technology, revolutionises the experience of marketing communications. The AIGC digital-human-based modelling service, delivers cost-efficient solutions for brands to hire TLive virtual celebrities or create customised virtual spokespersons.

These spokespersons effectively promote products or services with the added benefit of lip-sync and text-to-speech technologies. Coupled with TLive Box and live-feed support, the AIGC model enables real-time interaction with consumers, providing immersive experiences that go beyond the limitations of traditional media. 

TLive Box: New livestreaming for sales 

With the TLive Box, merchants can achieve real-time holographic interaction through holographic transmission technology, including live-streaming for sales promotion and unboxing videos. Additionally, with connection with over one thousand KOLs and celebrities, users’ opinions, production demonstration will be promoted online and generate viral online.  

*MTR advertising refers to advertising exclusively operated by JCDecaux Transport, including Island Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport Express Line.

This article is sponsored by JCDecaux Transport MTR advertising.