Mox Bank features Jonnie To, Joyce Cheng and Anson Lo in new card campaign

Mox Bank has recently rolled out a new product Mox Credit and a campaign that reaches audiences across multiple touchpoints.

In collaboration with M&C Saatchi Spencer Hong Kong, the campaign features filmmaker Johnnie To, singer Joyce Cheng, and one of the members of Hong Kong boy band MIRROR, Anson Lo. Centred around Mox Credit’s new theme “Because The World is Changing", the campaign includes five episodes, conveying the message that since the world is changing, everyone needs a bank and a credit card that is designed to keep up with the changes. 

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“The world is changing and Mox is changing with you. Mox Credit is better than a credit card and we want to offer this message to more Hongkongers and bring them on board to experience a new way to save, spend and borrow," commented Peony Wu, chief customer officer of Mox Bank. 

The series will be broadcast on TV from early May onwards with one episode in each commercial break during prime time. A larger media plan for OOH and social media channels will roll out later.

According to the bank, Mox Credit's wide variety of key features include a seamless application experience, instant application decision, instant use upon approval, daily interest and unlimited cash rebate. All these features will be told throughout the TVCs.

"Brand awareness is always the king, no matter how the world is changing and we want Mox and this campaign to be the talk of the town," said Spencer Wong, CEO of M&C Saatchi Spencer Hong Kong.

Credits:
Creative agency: M&C Saatchi Spencer
Agency team: Spencer Wong, Jazon Chan, Kiki Lam, Wendy Ho, Philip Tsang, Nick Wong
Production house: Film Factory
Post production: Touches
Film director: Man Chung