Moroccan National Tourist Office concludes PR pitch in China

The Moroccan National Tourist Office (ONMT) has appointed FINN Partners as its integrated marketing communications consultancy in China, following a competitive pitch in the first half of the year. 

By choosing FINN Partners, Moroccan National Tourist Office hopes to leverage its expertise in travel marketing and influence in the Chinese market to inspire more Chinese tourists to discover the beauty of Morocco, said Jenny Lo, managing partner, FINN Partners China when MARKETING-INTERACTIVE reached out.

"With extensive partnership resources and ample knowledge on Chinese outbound consumers and the overall travel market, FINN Partners will support ONMT to achieve its business goal," Lo added.

With extensive experience in developing effective marketing strategies to attract outbound Chinese travellers, FINN Partners will support ONMT in PR strategies, influencer marketing, social media content, events, and brand partnerships, according to the release.  

FINN Partners will also position Morocco as an awe-inspiring destination and strengthen its visibility in the Chinese market, encouraging travellers to consider Morocco as their next destination. 
 
“We are excited about the appointment and are confident in our ability to establish a strong foundation to elevate ONMT’s marketing efforts to new levels,” said Lo. “Through our collaboration, we aim to deliver compelling narratives that capture Morocco's unique charm, and form partnerships to showcase its natural beauty, culture, art and lifestyle.”

“Morocco has maintained a long-standing and amicable relationship with China. Travelling to Morocco offers Chinese tourists a truly adventurous journey that includes authentic cultural immersion, natural wonders, diverse outdoor activities, world-class luxury, and a host of wellness and mindfulness experiences,” said Hicham Bellaziz, chief representative of the ONMT in China. 
  
“We are enthusiastic about partnering with FINN Partners to expand our presence in the Chinese market. By leveraging FINN Partners’ expertise in travel marketing and their influence in the Chinese market, we are committed to achieving our business objectives of inspiring more Chinese tourists to discover the beauty of Morocco,” added Bellaziz. 

FINN Partners is the very first agency appointed by the ONMT to support its marketing communications effort in the Chinese market.

Don't miss: CatchOn rebrands to FINN Partners Greater China

FINN Partners, former known as CatchOn- A FINN Partners Company underwent a rebrand last September. The agency, with offices in Hong Kong, Shanghai and Beijing, is specialised in brand development, marketing communications, market research, public relations and digital. 

The company joined the global marketing and communications firm FINN Partners in 2019 and has been operating under the name of CatchOn – A FINN Partners Company.

The addition of its staff in Hong Kong and Shanghai aimed at strengthening FINN Partners capabilities in China and bring its total Asia staff strength to more than 70. It also helped grow its global travel and hospitality team to more than 100 professionals. 

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