Yes, more brands jump on Netflix's Squid Game hype

Netflix's Squid Game has become a massive hit since its launch two weeks ago. Co-CEO Ted Sarnados said Squid Game could become Netflix's "biggest show ever", according to The Star. He added that the show is already drawing "a far larger audience" than Lupin, a French-language crime drama. Squid Game is also the first non-English language show to become the top programme on Netflix, Sarnados said. Ever since MARKETING-INTERACTIVE spotted some brands trendjack Squid Game last week on social media, more brands have since jumped on the hype. Here is another round up of brands that have leveraged the Netflix series in their promotions.

AIA Singapore

https://www.facebook.com/Singapore.AIA/photos/a.220658521374369/4326744627432384

Taking inspiration from the invitation cards in the series, AIA Singapore invited locals to join in its #LiveWithVitality movement. The event features appearances from Benjamin Kheng and David Beckham. 

EZ-Link 

https://www.facebook.com/myezlink/photos/a.355061737962564/2389807711154613/

EZ-Link released a Facebook post, inspired by a scene from the series where the contestants had to carve out different shapes from melted sugar such as a circle, triangle or umbrella with a needle. Putting a twist to this, EZ-Link replaced the shape with its brand logo, and asked the public if they had what it takes to survive. 

HL Milk Singapore 

https://www.facebook.com/MARIGOLDHLMilkSG/photos/a.157080144430492/2113673432104477/

"They might not have chocolate milk, but we do", HL Milk said in the post. This caption is a response to a scene in the series, where the protagonist Seong Gi-Hun asks for chocolate milk instead of the original. 

Munchy's Malaysia 

https://www.facebook.com/Munchys/photos/a.10152129287940259/10159223480390259/

Malaysia based snack food manufacturer, Munchy's puts a smart twist to the Squid Game inspired invitation card, replacing the shapes with its biscuits. 

MyTOWN Shopping Centre 

https://www.facebook.com/mytownshoppingcentre/photos/a.1820283831590096/3088398421445291/

MyTown Shopping Centre also drew inspiration from the invitation cards in the show.

RHB Malaysia

https://www.facebook.com/RHBGroup/photos/a.189957734474541/2393988474071445/

Captioned "No game more addictive than our rewards game", RHB Bank used the post to encourage users to earn rewards when spending with the RHB Rewards Credit Card. 

Rocher Neighbourhood Police Centre (Singapore) 

https://www.facebook.com/photo/?fbid=123351093384796&set=a.115936160792956

The Singapore Police Force also wanted to have some fun with the trend. It released a Facebook post with a picture of one of the characters from the series along with the words "Don't trust some easily". The post warns the public to be cautious when befriending strangers on any type of platform. 

Spritzer Malaysia 

https://www.facebook.com/Spritzer/posts/4987975787880608

Beverage company Sprizer's latest Facebook post invited the public to play the Spritzer Game with a Squid Game inspired invitation card. The post was captioned "A wet and wild challenge full of twists, turns, and hydration. Will you accept the invitation?". 

YoyiC Singapore 

https://www.facebook.com/yoyicsingapore/photos/a.989763454399636/6274682135907715/

Yoghurt brand YoyiC's Facebook post included a clever twist - a yoghurt bottle. The post was captioned "Game for good gut health", to promote the benefit of drinking yoghurt. 

Have you seen any other "inky" executions? Let us know at liping@marketing-interactive.com!

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