Moove Media launches ‘Outram Travelator’ – the longest in-station screen in Singapore

This post is sponsored by Moove Media.

Moove Media has launched 'Outram Travelator', the longest digital wall in an MRT station. Spanning 54 metres, this supersised 56K pixel canvas tops its last record – 'Moove the Great Wall' – a 40-metre screen at Dhoby Ghaut NEL.  

The minute and a half long travellator ride offers commuters an immersive and captivating audio-visual experience.

Moove Media is proud to offer advertisers a new opportunity to reach millions of commuters monthly at this high-traffic intersection connecting the North-East Line, East-West Line, and Thomson-East Coast Line.

Since the launch of its first digital wall at Dhoby Ghaut in 2021, the-then largest in-station digital screen in Singapore, Moove Media has garnered outstanding success for its foray into the digital space.

The 'Great Wall' for example, has become one of the most recognisable landmarks at one of Singapore’s busiest MRT stations. The large-scale screen has enlivened the daily experience for millions of commuters walking or standing along the nearby travellator.

To measure this success, Moove Media ran a post campaign study with YouGov in November 2022. In particular, for a digital streaming OTT advertiser, digital screens and ads in stations proved to be the most effective media, with the overall highest location recall (42%), compared with billboards, websites, and other OOH locations.

Moove Media CEO Jayne Kwek said about the wall, “We always believe in doing better, going bigger, and giving more to our clients and commuters. Outram Travellator is another example where we push the boundaries of what is possible!” 

Advertisers have shown how much they appreciated this move, seen from their brand activity on these digital sites. Over the past year, the sites have been filled with a diverse portfolio of brands, including McDonald’s, Deliveroo, foodpanda, Coca-Cola, Lazada, Grab, Gojek, Shopee, Taiwan Tourism, UOB, Disney, Royal Caribbean, DBS, Citibank, and the Health Promotion Board.

Moove Media has big plans to continue on its journey to digitalise, so watch this space as it works its magic to transform the transportation landscape.