Mondelez names new SEA vice president of marketing

Mondelez has promoted Jonathan McCarthy (pictured) to its new vice president of marketing, Southeast Asia. McCarthy will be reporting to Hemant Rupani, president of Southeast Asia, according to Mondelez when MARKETING-INTERACTIVE reached out. 

McCarthy brings with him over 20 years of business and brand leadership experience and was most recently the global brand leader for Cadbury and Toblerone at Mondelez, a role he held for just under three years. 

Prior to that, McCarthy was the senior global brand director for CLEAR haircare in Unilever. He held multiple roles at Unilever, heading up the marketing and brand development teams for deodorants and male grooming, Axe Asia and more. 

Don't miss: Mondelez marketer Nikhil Rao takes CMO role in Mars Wrigley India

"I am honored and excited to join the Mondelez SEA business unit and work with this talented and passionate team of marketers and agency partners across markets in the region," said McCarthy to MARKETING-INTERACTIVE.

"We have a great portfolio of global power brands and local jewels and a track record of creative excellence and I look forward to this incredible opportunity to continue to build the business through delivering exceptional experiences to our consumers across SEA,” he added. 

McCarthy succeeds Nikhil Rao who recently stepped down from the role and joined Mars Wrigley India as its new chief marketing officer, according to Rao when MARKETING-INTERACTIVE reached out. 

In this role, Rao will steer the marketing vision, spearhead strategic initiatives, and direct the end-to-end execution of Mars Wrigley’s portfolio strategy in India.

Prior to his appointment at Mars Wrigley, Rao spent 10 years at Mondelez International. He joined the company in 2013 as Cadbury's global brand equity director, a role he held for just under four years. Rao then transitioned into roles such as regional senior marketing director AMEA, senior marketing director of biscuits and baked snacks SEA. He was named vice president of marketing in SEA in 2021. 

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