Mondelēz International wins big at the 2024 Marketing Excellence Awards TH

With five gold and two silver trophies, Mondelēz International (Thailand) was crowned "Marketer of the Year" at the 3rd edition of the Marketing Excellence Awards in Thailand.

Mondelēz International (Thailand) captivated the audience with innovative marketing campaigns for Oreo, including "Oreo Ally" and "Oreo Pokémon". These campaigns were executed in collaboration with agencies Leo Burnett and Wavemaker. They dominated numerous categories, such as Excellence in Brand Awareness, Excellence in CSR / Cause Marketing, Excellence in Experiential Marketing and Excellence in Location-Based Marketing.

In second place, Lotus’s earned one gold, six silver and four bronze awards with multiple campaigns including "Price Leadership", "The First-ever Lucky Tablecloth: Lotus Sets a New Standard in Chinese New Year Celebration.", "Lotus’s Shop Online: Serving a holistic fulfilment to every need", "Revolutionizing Customer Loyalty: Capturing young generation members through real-time situations and locations", "Revolutionizing Customer Loyalty: Capturing young generation members through innovative and personalized loyalty program", "The First-ever Lucky Tablecloth: Lotus Sets a New Standard of Retail Shopping in Chinese New Year Celebration." and "Lotus’s Seasonal : Great happiness campaign", created alongside the agency Mindshare Thailand.

They excelled in numerous categories, including Excellence in Loyalty Marketing, Excellence in Marketing Transformation, Excellence in Retail / Shopper Marketing and Marketing Leader of the Year.

Charoen Pokphand Foods also made a significant impact with two gold, one silver, and three bronze trophies, excelling in categories such as Excellence in Communications / Public Relations, Excellence in Interactive Marketing / AR & VR, Excellence in Out-Of-Home Advertising with partnership with agencies Wolf BKK, Digital I Do Company, IDEE Studio and Yell Advertising (Bangkok).

Other notable winners included BMW Thailand, Central Retail, Danone, Ek-Chai Distribution System, Kaniva Pet Food, Lay’s, PepsiCo, The Mall Group and UOB TMRW Thailand.

Check out the full list of winners here.

Judged solely by an independent panel of respected, senior client-side marketers, MARKETING-INTERACTIVE’s Marketing Excellence Awards has become the premier platform for brands to showcase their marketing prowess across Thailand. MARKETING-INTERACTIVE extends a huge thank you to our judges for their time and effort in thoroughly reviewing and scoring every single entry.

Congratulations to all our finalists and outstanding winners during such a challenging year – we look forward to seeing your future achievements at #MarketingExcellenceAwards 2025!