Mohamed Adam Wee Abdullah leaves CMO role at Manulife Malaysia

Veteran marketer, Mohamed Adam Wee Abdullah (pictured) has left the position of CMO at Manulife Malaysia, and is now a strategic marketing consultant for  A-look Eyewear Group of Companies as of February this year, according to his LinkedIn. Founded in 2003 by a family with over 10 years of experience in the optical background, the company first started off at the capital of Kuala Lumpur. The company experienced breakthrough into the industry with the company’s policies inclined towards having open-display frames and affordable prices in an era where eyewear is seen as expensive accessories.

According to his LinkedIn, Wee (pictured) has more than three decades worth of experience in marketing. He was previously with CIMB for over five years, from 2015 to 2020, during which he was responsible for driving innovative marketing through the deployment of martech and adtech. Wee was also responsible for establishing a regional operating model across multi-country governance and operations.  He first joined CIMB in 2015 as group CMO and group customer experience officer, leading the customer experience division to build a team of leaders skilled in journey mapping, business process re-engineering, and performance tracking and measurement, his LinkedIn said. Before CIMB, Wee was with Maybank as group CMO for close to five years, from 2011 to 2015.

According to his LinkedIn, his scope of work involved group marketing and brand management, group sports and sponsorship management, group digital marketing management, and group service quality management. He also worked as the CMO of Sunrise and spent six years with Astro, last helming the role of director, brand management, strategy.

Over on the agency side, Wee also had a three-year stint at BBDO Malaysia where he was director of account management. Wee contributed to A+M's The Futurist column in 2018, and said that for brands to be ready for consumers of the future, the more immediate action would be for them to review the IT investments. He previously explained that today's Millennials are predominantly non-brand loyalists and this has paved the way for new start-ups to achieve unprecedented scale in a very short time. This will all evolve again as Gen Z have attributes of being brand evangelists, he added.

Additionally, Wee also previously predicted that service orientation will evolve from high touch to self-serve to contextually always on. Hence, marketers today place plenty of focus on multi-channels and omni-channels to serve the fragmentation created by diversely different generations operating in the economy in the same instance.

A+M has reached out to Wee to learn more about his current position. 

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