MINISO opens world's largest store in Jakarta

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Global lifestyle brand MINISO is set to unveil its largest store, MINISO Land, in Jakarta Central Park Mall. As MINISO’s premier store and the largest of its 6,600 global locations, MINISO LAND represents a significant milestone in MINISO’s expansion strategy in Indonesia. It also highlights MINISO’s commitment to innovation and the brand’s global ambitions.

Designed as a captivating “dream castle amusement park”, the store integrates eight product categories with three IP zones, providing customers with an unparalleled immersive shopping experience. This new flagship store shows MINISO’s steadfast commitment to quality, innovation, and staying at the forefront of retail trends.

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To celebrate the grand opening, the store will feature a range of captivating installations and activities. A seven meter tall perfume model will serve as a visual centrepiece, complemented by a perfume wishing well and AR-powered interactive installations for an engaging shopping experience. Additionally, Indonesian actress Prilly Latuconsina and MINISO’s Perfume Ambassador will be in attendance to mark the occasion.

The opening of the MINISO Land Jakarta store will further solidify MINISO’s leadership in Indonesia and shape its growth strategy across the Southeast Asia region. Given the region's cultural diversity and strategic importance, Southeast Asia is poised to be a major contributor to MINISO’s global ambitions. The company also said it remains dedicated to delivering high-quality, creative, and affordable products and services, continuously innovating and refining its market strategies to provide exceptional consumer experiences.

Currently there are approximately 300 MINISO stores in Indonesia.

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