MINISO Hong Kong says it has no relation to scam website

MINISO Hong Kong has clarified that it has no relation to the scam website www.miniso.hk after the brand learned that some individuals used the fake website to spread information on behalf of MINISO.  

According to its official Facebook page, MINISO Hong Kong stated that the brand has recently received reports that criminals have used the name of MINISO without authorisation and published different information through the scam website "www.miniso.hk". MINISO Hong Kong declared that it had no relation to those fake websites. The brand urged consumers to be more vigilant.

Apart from its official Facebook and Instagram pages, MINISO Hong Kong does not have an official website. Meanwhile the scam website www.miniso.hk has published various content such as beauty tips, Western doctor and Chinese doctor recommendations and online comics, a check by MARKETING-INTERACTIVE saw. 

MARKETING-INTERACTIVE has reached out to MINISO Hong Kong for further information.

Back in November last year, Hong Kong Police Force set up a website featuring a bogus raffle, attracting nearly 300,000 visits in just two weeks amidst an alarming surge of similar cases in the city. According to the official figures by the police, about one in three recorded crimes, or 19,444 cases, in the first nine months of the year were related to scams. In the same period, scam phone calls surged by 130% year-on-year, while bogus employment offers jumped by 226%, accounting for HK$337 million in losses.

As part of the two-week crime awareness campaign, a series of fake advertisements online, as well as on billboards, the sides of buses and OOH offering free air tickets, jobs, shopping discounts or even dating opportunities were published. An embedded QR code also led participants to a fake raffle page. After they clicked the page’s links, they were led to videos educating viewers on how to spot scams. 

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